Abstract
The research topic of this article comes from the “Young User Research” project with the cooperative enterprise. This paper studies the user lifestyles and values of college students who meet the conditions of “high disposable income earners in the future” by investigating the current young people’s living and learning environment, hobbies and tastes, consumer behavior, and personal values, summarizes the portraits of typical segmented user groups and clearly depicts how these characteristics are mapped to electronics represented by mobiles. It also summarizes some forward-looking requirements and assumptions of the high-end electronic communication product that young people yearn for.
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Acknowledgments
The research is supported by National Social Science Fund (Grant No. 18BRK009).
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Liang, A., Han, T., Fan, B., He, J., Zhu, D. (2021). User Experience: Portraits of Young User Groups for the Future Chinese High-End Electronic Communication Product Market. In: Ahram, T.Z., Falcão, C.S. (eds) Advances in Usability, User Experience, Wearable and Assistive Technology. AHFE 2021. Lecture Notes in Networks and Systems, vol 275. Springer, Cham. https://doi.org/10.1007/978-3-030-80091-8_72
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DOI: https://doi.org/10.1007/978-3-030-80091-8_72
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