Abstract
Using an online shopping website could be considered preferable to shopping from a crowded shop where one may interact with other people. The underlying reasons for this preference related to the psychology of the people; whether they are introverted or shy, or while online shopping, people may feel freer than being in a physical shop with lots of people, which may lead them to feel irritated [1]. On the other hand, the reason may relate to the websites’ design and usability to make them a better option. This study aims to analyze the shopping sites’ interface designs’ perceived usability on users in Turkey and the relation of the websites’ measured usability with the help of CogTool to make a comprehension between the findings. To reach this aim, first of all, a survey had conducted through an e-mail to choose the most preferred online shopping sites with 25 women. Afterward, one task had been decided; buying the same shoe for participants to complete to measure decided websites’ usability. The usability test had been done with CogTool to the chosen websites, and a user test had been done with the ten female users out of 25 as a continuation of the first phase of the study. The study’s findings show the underlying reasons for the preferences and the overlapping values between usability and user tests.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Hasan, B. (n.d.): Perceived irritation in online shopping: the impact of website design characteristics. Comput. Hum. Behav. 54, 224–230 (2016)
Lavery, D., Cokcton, G., Atkinson, M.P.: Comparison of evaluation methods using structured usability problem reports. Behav. Inf. Technol. 16(4–5), 246–266 (2010). Retrieved from Taylor and Francis Online
Nayebi, F., Desharnais, J.M., Abran, A.: 25th IEEE Canadian Conference (2012). https://pdfs.semanticscholar.org/072a/2e5266061cf3e51d2123003fde888500cc95.pdf
Norman, D. (n.d.): The Design of Everyday Things (Revised and Expanded Edition ed.). BSIC Books, New York
Sarkar, R.: How web aesthetics impact online shopping. Sci. Technol. 2(1), 54–58 (2016). Retrieved February 15, 2016
Sonderegger, A., Sauer, J.: The influence of design aesthetics in usability testing: effects on user performance and perceived usability. Appl. Ergon. 41, 403–410 (2010). Retrieved from ScienceDirect
Ying S., Pui, H.C., Tuan, N.H., Chew, C.S.: Customers’ online website satisfaction in online apparel purchase: a study of Generation Y in Malaysia. Asia Pacific Manag. Rev. 21(2), 74–78 (2016). Retrieved June, 2016
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Merve Demirci, H. (2021). Online Shopping Web Sites’ Perceived Usability: A Case Study with Turkish Shopping Related Web Sites. In: Ahram, T.Z., Falcão, C.S. (eds) Advances in Usability, User Experience, Wearable and Assistive Technology. AHFE 2021. Lecture Notes in Networks and Systems, vol 275. Springer, Cham. https://doi.org/10.1007/978-3-030-80091-8_90
Download citation
DOI: https://doi.org/10.1007/978-3-030-80091-8_90
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-80090-1
Online ISBN: 978-3-030-80091-8
eBook Packages: EngineeringEngineering (R0)