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Investigation the City Environment with the Help of Typographic Communication Design Perspectives

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Advances in Creativity, Innovation, Entrepreneurship and Communication of Design (AHFE 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 276))

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Abstract

The signboard can be said to be the face of the store. Well-designed typefaces, symbolic images, and unique colours help express the business's individuality and make viewers deeply impressed. A unique sign is a good sign. Signboards that are beautifully formative expressions with enough margins make viewers feel visually enjoyable. It is also an important medium that allows designers to help the business parties and shops enhance their brandings and increase their business credibility. From the customer's perspective, a beautiful sign is a good sign. No matter how fantastic a signboard is, it cannot impress people if it does not fit their surroundings. A sign that looks good in harmony with the characteristics of the area where the business is located, and its shape and colour is a good sign. This study investigated the application of communication design theories in signboard design among Asian cities includes but not limited to Hong Kong, Seoul, Tokyo.

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Author information

Authors and Affiliations

  1. Department of Creative Arts, School of Arts & Social Sciences, The Open University of Hong Kong, Homantin, Hong Kong SAR

    Ruth P. W. Chau & Amic G. Ho

Authors
  1. Ruth P. W. Chau
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  2. Amic G. Ho
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Editor information

Editors and Affiliations

  1. School of Management, University College London, London, UK

    Evangelos Markopoulos

  2. Department IELM, Hong Kong University of Science and Technology, Hong Kong, Hong Kong

    Ravindra S. Goonetilleke

  3. School of Arts and Social Science, The Open University of Hong Kong, Ho Man Tin, Kowloon, Hong Kong

    Amic G. Ho

  4. Asian Ergonomics Design Lab, The Hong Kong Polytechnic University, Kowloon, Hong Kong

    Yan Luximon

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Chau, R.P.W., Ho, A.G. (2021). Investigation the City Environment with the Help of Typographic Communication Design Perspectives. In: Markopoulos, E., Goonetilleke, R.S., Ho, A.G., Luximon, Y. (eds) Advances in Creativity, Innovation, Entrepreneurship and Communication of Design. AHFE 2021. Lecture Notes in Networks and Systems, vol 276. Springer, Cham. https://doi.org/10.1007/978-3-030-80094-9_54

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  • DOI: https://doi.org/10.1007/978-3-030-80094-9_54

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