Skip to main content
SpringerLink
Log in

Some Socio-demographic Usage Patterns in Ephemeral Content Sharing Social Networks: The Case of Snapchat

  • Conference paper
  • First Online:
Intelligent Computing

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 283))

  • 2446 Accesses

Abstract

While there is a large number of research work performed in quantifying and exploiting social networks data, there is also a need to understand users and their usage from their socio-demographics standing point. Such an understanding would provide researchers and practitioners a better picture on the interest of specific groups. This paper is an effort towards understanding some socio-demographics patterns on the usage of ephemeral social networks. It describes the results of a statistical investigation performed on a survey operated on a descent number of users to understand four dimensions: Age, level of education, gender, and marital status. Obtained results reveal that while posting video and photos and seeing what my friends are posting are the highest ranked reasons for using Snapchat, users’ socio-demographic dimensions influenced the usage patterns of Snapchat in three other areas: Playing with filters, posting videos and photos, and seeing what celebrities are posting. These findings extend the current understanding of different social networks and is a unique perspective in the usage patterns of Snapchat.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 169.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 219.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/.

  2. 2.

    https://www.omnicoreagency.com/snapchat-statistics/.

  3. 3.

    https://www.omnicoreagency.com/snapchat-statistics/.

References

  1. Al-Shamaileh, O., Sutcliffe, A.G.: Website interactivity and repeated exposure, what influences user experience? J. UCS 19(8), 1123–1139 (2013)

    Google Scholar 

  2. Bayer, J.B., Ellison, N.B., Schoenebeck, S.Y., Falk, E.B.: Sharing the small moments: ephemeral social interaction on snapchat. Inf. Commun. Soc. 19(7), 956–977 (2016)

    Article  Google Scholar 

  3. Correa, T., Hinsley, A.W., De Zuniga, H.G.: Who interacts on the web?: The intersection of users’ personality and social media use. Comput. Hum. Behav. 26(2), 247–253 (2010)

    Article  Google Scholar 

  4. Davis, K.: Young people’s digital lives: the impact of interpersonal relationships and digital media use on adolescents’ sense of identity. Comput. Hum. Behav. 29(6), 2281–2293 (2013)

    Article  Google Scholar 

  5. Ding, Y., Qiu, L., Li, D.: Celebrity-following and social capital: a study of user behavior in microblogging. In: PACIS, p. 157 (2012)

    Google Scholar 

  6. Dolev-Cohen, M., Barak, A.: Adolescents’ use of instant messaging as a means of emotional relief. Comput. Hum. Behav. 29(1), 58–63 (2013)

    Article  Google Scholar 

  7. Glaeser, E.L., Laibson, D., Sacerdote, B.: An economic approach to social capital. Econ. J. 112(483), F437–F458 (2002)

    Article  Google Scholar 

  8. Goodman-Deane, J., Mieczakowski, A., Johnson, D., Goldhaber, T., Clarkson, P.J.: The impact of communication technologies on life and relationship satisfaction. Comput. Hum. Behav. 57, 219–229 (2016)

    Article  Google Scholar 

  9. Katz, E., Blumler, J.G., Gurevitch, M.: Uses and gratifications research. Public Opin. Q. 37(4), 509–523 (1973)

    Article  Google Scholar 

  10. Kofoed, J., Larsen, M.C.: A snap of intimacy: photo-sharing practices among young people on social media. First Monday (2016)

    Google Scholar 

  11. McDonald, S., Mair, C.A.: Social capital across the life course: age and gendered patterns of network resources 1. Sociol. Forum 25(2), 335–359 (2010)

    Article  Google Scholar 

  12. Nardi, B.A., Schiano, D.J., Gumbrecht, M., Swartz, L.: Why we blog. Commun. ACM 47(12), 41–46 (2004)

    Article  Google Scholar 

  13. Phua, J., Jin, S.V., Kim, J.J.: Gratifications of using Facebook, Twitter, Instagram, or Snapchat to follow brands: the moderating effect of social comparison, trust, tie strength, and network homophily on brand identification, brand engagement, brand commitment, and membership intention. Telemat. Inform. 34(1), 412–424 (2017)

    Article  Google Scholar 

  14. Piwek, L., Joinson, A.: “what do they snapchat about?” Patterns of use in time-limited instant messaging service. Comput. Hum. Behav. 54, 358–367 (2016)

    Article  Google Scholar 

  15. Punyanunt-Carter, N.M., De La Cruz, J.J., Wrench, J.S.: Investigating the relationships among college students’ satisfaction, addiction, needs, communication apprehension, motives, and uses & gratifications with Snapchat. Comput. Hum. Behav. 75, 870–875 (2017)

    Article  Google Scholar 

  16. Qiu, L., Jiahui, L., Yang, S., Weina, Q., Zhu, T.: What does your selfie say about you? Comput. Hum. Behav. 52, 443–449 (2015)

    Article  Google Scholar 

  17. Quan-Haase, A., Young, A.L.: Uses and gratifications of social media: a comparison of Facebook and instant messaging. Bull. Sci. Technol. Soc. 30(5), 350–361 (2010)

    Article  Google Scholar 

  18. Roesner, F., Gill, B.T., Kohno, T.: Sex, lies, or kittens? Investigating the use of Snapchat’s self-destructing messages. In: International Conference on Financial Cryptography and Data Security, pp. 64–76. Springer (2014)

    Google Scholar 

  19. Sashittal, H.C., DeMar, M., Jassawalla, A.R.: Building acquaintance brands via Snapchat for the college student market. Bus. Horiz. 59(2), 193–204 (2016)

    Article  Google Scholar 

  20. Thaler, A.D., et al.: Digital environmentalism: tools and strategies for the evolving online ecosystem. Environ. Leadersh.: Ref. Handb. Sage Thousand Oaks Calif. USA (39), 364–373 (2012). https://doi.org/10.4135/9781452218601

  21. Thompson, A.H., Barnsley, R.H., Battle, J.: The relative age effect and the development of self-esteem. Educ. Res. 46(3), 313–320 (2004)

    Article  Google Scholar 

  22. Utz, S., Muscanell, N., Khalid, C.: Snapchat elicits more jealousy than Facebook: a comparison of Snapchat and Facebook use. Cyberpsychol. Behav. Soc. Netw. 18(3), 141–146 (2015)

    Article  Google Scholar 

  23. Van Eckert, S., Gaidys, U., Martin, C.R.: Self-esteem among German nurses: does academic education make a difference? J. Psychiatr. Mental Health Nurs. 19(10), 903–910 (2012)

    Article  Google Scholar 

  24. Van Ouytsel, J., Van Gool, E., Walrave, M., Ponnet, K., Peeters, E.: Exploring the role of social networking sites within adolescent romantic relationships and dating experiences. Comput. Hum. Behav. 55, 76–86 (2016)

    Article  Google Scholar 

  25. Vaterlaus, J.M., Barnett, K., Roche, C., Young, J.A.: “Snapchat is more personal”: an exploratory study on Snapchat behaviors and young adult interpersonal relationships. Comput. Hum. Behav. 62, 594–601 (2016)

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

  1. College of Technological Innovation, Zayed University, Dubai, UAE

    Ons Al-Shamaileh & Hakim Hacid

  2. School of Business, The University of Jordan, Amman, Jordan

    Anas Aloudat

  3. College of Information Technology, University of Bahrain, Manama, Bahrain

    Amal Alrayes

Authors
  1. Ons Al-Shamaileh
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Anas Aloudat
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Amal Alrayes
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Hakim Hacid
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Ons Al-Shamaileh .

Editor information

Editors and Affiliations

  1. Faculty of Science and Engineering, Saga University, Saga, Japan

    Kohei Arai

Rights and permissions

Reprints and permissions

Copyright information

© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Al-Shamaileh, O., Aloudat, A., Alrayes, A., Hacid, H. (2022). Some Socio-demographic Usage Patterns in Ephemeral Content Sharing Social Networks: The Case of Snapchat. In: Arai, K. (eds) Intelligent Computing. Lecture Notes in Networks and Systems, vol 283. Springer, Cham. https://doi.org/10.1007/978-3-030-80119-9_35

Download citation

Publish with us

Policies and ethics

Search

Navigation