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A Comparison on the Development Mode of Traditional and Emerging Cultural Innovation - A Case Analysis of Electronic Sports-League of Legends

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Advances in Physical, Social & Occupational Ergonomics (AHFE 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 273))

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Abstract

In recent years, the cultural and creative industry(CCI) in mainland China has been developing rapidly. At present, CCI focus more on traditional and regional culture. However, with the improvement of cultural industry policies, the future development of CCI should not only realize platform and technology upgrading, but also realize content upgrading. This paper selects e-sports culture as the research object. Adopts the research methods of the comparative study, from the “Image” “Star” “Object” “Field” four dimensions analysis the differences between traditional and emerging CCI, this research mainly take League of Legends (LOL) as an example, compared to traditional CCI. In culture mining, IP creation, product extension, marketing methods and other aspects separately, compare the similarities and differences between two kinds of CCI.

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Author information

Authors and Affiliations

  1. School of Art Design and Media, East China University of Science and Technology, Shanghai, China

    Xinyao Huang & Wei Ding

Authors
  1. Xinyao Huang
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  2. Wei Ding
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Editor information

Editors and Affiliations

  1. Division of Integrative Systems and Design, Hong Kong University of Science and Technology, Kowloon, Hong Kong

    Ravindra S. Goonetilleke

  2. Department of Industrial and Systems Engineering, Korea Advanced Institute of Science and Technology, Daejeon, Korea (Republic of)

    Shuping Xiong

  3. University of Latvia, Riga, Latvia

    Henrijs Kalkis

  4. University of Latvia, Riga, Latvia

    Zenija Roja

  5. University of Central Florida, Orlando, FL, USA

    Waldemar Karwowski

  6. Okayama University, Okayama, Japan

    Atsuo Murata

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© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG

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Huang, X., Ding, W. (2021). A Comparison on the Development Mode of Traditional and Emerging Cultural Innovation - A Case Analysis of Electronic Sports-League of Legends. In: Goonetilleke, R.S., Xiong, S., Kalkis, H., Roja, Z., Karwowski, W., Murata, A. (eds) Advances in Physical, Social & Occupational Ergonomics. AHFE 2021. Lecture Notes in Networks and Systems, vol 273. Springer, Cham. https://doi.org/10.1007/978-3-030-80713-9_53

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  • DOI: https://doi.org/10.1007/978-3-030-80713-9_53

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-80712-2

  • Online ISBN: 978-3-030-80713-9

  • eBook Packages: EngineeringEngineering (R0)

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