Abstract
According to Patients Beyond Borders (2012), Mexico takes the second place in Medical Tourism, due to its geographical location and the dynamics of services between Mexico and the United States, making it the busiest border in the world.
The Tijuana-San Diego border region has been characterized as a development pole for the health traveler’s medical services industry sector, with the added value of enjoying the variety of tourism and recreation options in combination with high quality and low cost medical care.
ProMéxico (2014) refers that Mexico in the border cities is a world center of health care that offers a complete range of specialties and procedures that compete directly with those offered in other developed countries, taking in consideration the quality, doctor’s professionalism and in the first place, the price.
As part of the emerging actions that the medical tourism industry in Tijuana has developed, we find the world class value chain that goes from transportation, highly qualified health professionals, the hotel and restaurant industry, hospitals, laboratories and cabinets, pharmacies and suppliers of supplies and equipment, which together with strategic alliances with the Medical Tourism Cluster and the support of the government with its public policy in this area, allow us to offer comprehensive services for the smooth crossing of the border.
The results of this research are based on a systemic methodology with the purpose of articulating all sectors of the Medical Tourism industry in Tijuana to develop databases and indicators, as well as applicable local, regional and international regulations, the catalog and statistics of specialized service teams with supply and demand as a promotion strategy at the national and international level for the patients.
This scientific research study is based on the comparative academic information between countries that lead this type of service and productive chains mentioned before.
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Bonilla-Hernández, A.L., Martínez-Gutiérrez, R. (2021). Innovation in Value Chain in the Medical Tourism Industry in Tijuana, Baja California. In: Goonetilleke, R.S., Xiong, S., Kalkis, H., Roja, Z., Karwowski, W., Murata, A. (eds) Advances in Physical, Social & Occupational Ergonomics. AHFE 2021. Lecture Notes in Networks and Systems, vol 273. Springer, Cham. https://doi.org/10.1007/978-3-030-80713-9_65
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