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Understanding the Role of Emotions in the Evaluation Process of Baby Strollers by Expectant Mothers

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Advances in Industrial Design (AHFE 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 260))

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Abstract

The aim of this study is to determine the emotional effects of contemporary stroller designs. Today a wide spectrum of baby stroller designs with a high degree of multi-functionality is available in the market to respond complicated needs of expectant mothers. During the product selection process, primary users, are able to analyze the multi-functional nature of various baby stroller designs without the ability of a real trial because of serious health risks for the baby. The appearance of the product can be the primary hidden factor in the final selection decision. Therefore, this study aims to find which design features affect the emotions of expectant mothers, whom are the primary users of these products, and which product features may affect the purchasing decision. By examining the relationship between emotions and product features; it was aimed to make guiding determinations that can be used in the design, production and marketing stages.

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Author information

Authors and Affiliations

  1. Faculty of Architecture, Gebze Technical University, 41400, Gebze, Kocaeli, Turkey

    Begüm Türeyengil

  2. Faculty of Architecture, İstanbul Technical University, 34367, Sisli, İstanbul, Turkey

    E. Cem Alppay

Authors
  1. Begüm Türeyengil
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  2. E. Cem Alppay
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Editor information

Editors and Affiliations

  1. Department of Industrial Design, University of Illinois at Urbana-Champaign, Champaign, IL, USA

    Cliff Sungsoo Shin

  2. Dipartimento di Architettura, Università degli Studi G. d’Annunzio, Pescara, Italy

    Giuseppe Di Bucchianico

  3. System Design and Management, Keio University, Musashino, Japan

    Shuichi Fukuda

  4. DAAP School of Design, University of Cincinnati, Cincinnati, OH, USA

    Yong-Gyun Ghim

  5. Faculty of Architecture, University of Lisbon, Lisbon, Portugal

    Gianni Montagna

  6. Faculty of Architecture, University of Lisbon, Lisbon, Portugal

    Cristina Carvalho

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Türeyengil, B., Alppay, E.C. (2021). Understanding the Role of Emotions in the Evaluation Process of Baby Strollers by Expectant Mothers. In: Shin, C.S., Di Bucchianico, G., Fukuda, S., Ghim , YG., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2021. Lecture Notes in Networks and Systems, vol 260. Springer, Cham. https://doi.org/10.1007/978-3-030-80829-7_108

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  • DOI: https://doi.org/10.1007/978-3-030-80829-7_108

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-80828-0

  • Online ISBN: 978-3-030-80829-7

  • eBook Packages: EngineeringEngineering (R0)

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