Kansei Engineering for the Back Color of Mobile Phone

Abstract

The purpose of this study is to explore the relationship between color of mobile phones and emotional intentions of consumers by applying Kansei engineering. The design of mobile is now on the convergence, and innovation is focused on materials and colors. In consequence, it is important to make the color of mobile phone better meet the needs of consumers. Based on Kansei engineering and color semantics, and combined with the experimental results, the following conclusions are drawn. Firstly, it is feasible to apply Kansei engineering to the color design on the back of mobile phone. Secondly, the color of the mobile phone is closely related to the consumer's emotional intentions. It is worth mentioning that different image word pairs are also highly relevant, consumers will feel that traditional mobile phones are also cheap.