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Ageless Design: Interdependency Between Complexity and Simplicity in Visual Perception of Product Aesthetics for Product Longevity

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Advances in Industrial Design (AHFE 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 260))

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Abstract

Ageless design is a design method for product longevity to address diverse needs of multiple age groups over the course of product usage. It proposes enduring aesthetics as one of the guidelines for the product form. In that regard, simplicity in design has been discussed in various terms and dimensions as a promising strategy to improve and prolong the aesthetic satisfaction of a product. In an attempt to clarify the meaning of simplicity in design, this paper looks into how simplicity has been defined in visual art and design, examines the relationship between typicality and aesthetic appraisal, then proposes a model of optimal simplicity for enduring aesthetics. The role of complexity for optimal simplicity is further investigated with regard to order and entropy.

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Author information

Authors and Affiliations

  1. School of Design, University of Cincinnati, Cincinnati, OH, USA

    Yong-Gyun Ghim

  2. School of Art + Design, University of Illinois, Champaign, IL, USA

    Cliff Shin

Authors
  1. Yong-Gyun Ghim
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  2. Cliff Shin
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Corresponding author

Correspondence to Yong-Gyun Ghim .

Editor information

Editors and Affiliations

  1. Department of Industrial Design, University of Illinois at Urbana-Champaign, Champaign, IL, USA

    Cliff Sungsoo Shin

  2. Dipartimento di Architettura, Università degli Studi G. d’Annunzio, Pescara, Italy

    Giuseppe Di Bucchianico

  3. System Design and Management, Keio University, Musashino, Japan

    Shuichi Fukuda

  4. DAAP School of Design, University of Cincinnati, Cincinnati, OH, USA

    Yong-Gyun Ghim

  5. Faculty of Architecture, University of Lisbon, Lisbon, Portugal

    Gianni Montagna

  6. Faculty of Architecture, University of Lisbon, Lisbon, Portugal

    Cristina Carvalho

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Ghim, YG., Shin, C. (2021). Ageless Design: Interdependency Between Complexity and Simplicity in Visual Perception of Product Aesthetics for Product Longevity. In: Shin, C.S., Di Bucchianico, G., Fukuda, S., Ghim , YG., Montagna, G., Carvalho, C. (eds) Advances in Industrial Design. AHFE 2021. Lecture Notes in Networks and Systems, vol 260. Springer, Cham. https://doi.org/10.1007/978-3-030-80829-7_8

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  • DOI: https://doi.org/10.1007/978-3-030-80829-7_8

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-80828-0

  • Online ISBN: 978-3-030-80829-7

  • eBook Packages: EngineeringEngineering (R0)

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