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A People Centered Innovation Methodology for Its Application in Digital Transformation – Service Innovation Blocks

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Advances in the Human Side of Service Engineering (AHFE 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 266))

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Abstract

Digitalization offers enormous opportunities not only to optimize operational processes, but also to redefine creative processes, e.g., in the area of innovation. This is becoming increasingly important in light of the fact that innovation is increasingly taking place in ecosystems, which means that an enormous amount of collaboration must be enabled in distributed and interdisciplinary teams. To be successful in this, innovation teams need easy access to the multitude of methods and assistance in selecting the appropriate method for the specific task. To this end, we propose a classification framework that structures methods from innovation management and service design based on higher-level task areas. The framework was developed and evaluated together with several companies. Results were implemented in the form of a playbook that won the red dot design award.

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Author information

Authors and Affiliations

  1. FIR Institute for Industrial Management at RWTH Aachen University, Campus Boulevard 55, 52074, Aachen, Germany

    Gerhard Gudergan

  2. Yassi Moghaddam, ISSIP International Society of Service Innovation Professionals, San Jose, CA, USA

    Yassi Moghaddam

Authors
  1. Gerhard Gudergan
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  2. Yassi Moghaddam
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Corresponding author

Correspondence to Gerhard Gudergan .

Editor information

Editors and Affiliations

  1. Centre for Economics and Public Administration, London, UK

    Christine Leitner

  2. Fraunhofer IAO, Stuttgart, Baden-Württemberg, Germany

    Walter Ganz

  3. California State University, Orange, CA, USA

    Debra Satterfield

  4. University of Naples Parthenope, Avellino, Italy

    Clara Bassano

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Gudergan, G., Moghaddam, Y. (2021). A People Centered Innovation Methodology for Its Application in Digital Transformation – Service Innovation Blocks. In: Leitner, C., Ganz, W., Satterfield, D., Bassano, C. (eds) Advances in the Human Side of Service Engineering. AHFE 2021. Lecture Notes in Networks and Systems, vol 266. Springer, Cham. https://doi.org/10.1007/978-3-030-80840-2_22

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  • DOI: https://doi.org/10.1007/978-3-030-80840-2_22

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-80839-6

  • Online ISBN: 978-3-030-80840-2

  • eBook Packages: EngineeringEngineering (R0)

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