Abstract
Cosplayers are content creators who are symbolic of the universal struggle of micro-entrepreneurs in being fairly compensated for the value they generate. As industries gained exposure and increased sales, they have historically repaid cosplayers who act as brand ambassadors, community leaders, and content creators with symbolic victories. The core issue is a deeply rooted social and cultural learned behavior that causes cosplayers, much like the micro-entrepreneurs they represent, to fail to recognize their value. To transition cosplayers from celebrated hobbyists to paid professionals, this research identifies the potential of game-based learning, world-building, and cosplay as an opportunity for value generation for the contributing cosplayers.
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Robles, J.I. (2021). Value Co-creation Through Collaborative World-Building and Cosplay: QwörkSpace. In: Leitner, C., Ganz, W., Satterfield, D., Bassano, C. (eds) Advances in the Human Side of Service Engineering. AHFE 2021. Lecture Notes in Networks and Systems, vol 266. Springer, Cham. https://doi.org/10.1007/978-3-030-80840-2_24
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DOI: https://doi.org/10.1007/978-3-030-80840-2_24
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