Abstract
In the following we present a multilevel design perspective to analyze the case of a fully digitized health insurance company in Germany which is striving to innovate by (re)designing practices to institutionalize new health services and solutions. To nurture digital service innovation companies are required to strengthen and expand design knowledge concerning actor engagement and related systems of engagement. Presented research strives for deeper understanding of the microfoundations of value co-creation, namely actor engagement, for the emergence of service innovations from a theoretical and practical point of view. This research is conducted in context of evolving Service Dominant Architecture (SDA) as implementable IT artifact and conceptual framework.
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Weiß, P., Kronibus, A., Riedel, F., Rittweger, R. (2021). Digital Service Innovation and Actor Engagement: A Multilevel Design Perspective - Impacts from a Case Study of an Insurtech. In: Leitner, C., Ganz, W., Satterfield, D., Bassano, C. (eds) Advances in the Human Side of Service Engineering. AHFE 2021. Lecture Notes in Networks and Systems, vol 266. Springer, Cham. https://doi.org/10.1007/978-3-030-80840-2_32
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