Abstract
The purpose of this study is to probe the possibility of value co-created by the media and audience in the paid media service ecosystem. This article mainly spotlights on pay television and paid Vod (Video on Demand) called OTT (Paid Vod services via the web) as paid media. The research target is on paid media of which the main area is pay television with OTT added. Inevitably, the usage or consumption of paid media is relevant to consumer value for audience. The focal points of traditional media researchers and marketing practitioners have tended to be on the current needs of the audience. Whereas this study challenged to explore untapped reasons of media consumption through the life stories of audience. The research method used was interviews with audience on their life stories. The combination of memory with current media consumption enables audience and the media to co-create new values the media firm did not provide for.
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Sudo, S., Ito, Y. (2021). A Possibility of Value Co-creation in the Service Ecosystem of the Paid Media in Japan: Focusing on Viewers’ Life Stories. In: Leitner, C., Ganz, W., Satterfield, D., Bassano, C. (eds) Advances in the Human Side of Service Engineering. AHFE 2021. Lecture Notes in Networks and Systems, vol 266. Springer, Cham. https://doi.org/10.1007/978-3-030-80840-2_56
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DOI: https://doi.org/10.1007/978-3-030-80840-2_56
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