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The Role of Technological Platforms in Co-creating Symbiotic Relationships Between Firms and Society

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Advances in the Human Side of Service Engineering (AHFE 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 266))

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Abstract

The role of society in a firm’s competitive advantage has often been underestimated. The relationship between firms and society has traditionally been considered as responding more to a firm’s moral duty or social responsibility. Some of the literature referenced in this article demonstrates that, in practice, society has often been seen, albeit implicitly, as a source of competitive and comparative advantage for successful firms and/or newly established ones. Technological platforms therefore become an elective tool for engaging with society, both for the economic actors who manage them and for platform-dependent entrepreneurs who use them to increase their ability to stay in tune with the public.

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Authors and Affiliations

  1. Department of Economics, Management, Institutions, Federico II University of Naples, Naples, Italy

    Pierpaolo Testa, Luigi Cantone & Giuseppe Fabio Cantone

  2. College of Education and Human Ecology, Ohio State University, Columbus, OH, USA

    Jay Kandampully

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  1. Pierpaolo Testa
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  2. Luigi Cantone
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  3. Giuseppe Fabio Cantone
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  4. Jay Kandampully
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Correspondence to Pierpaolo Testa .

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Editors and Affiliations

  1. Centre for Economics and Public Administration, London, UK

    Christine Leitner

  2. Fraunhofer IAO, Stuttgart, Baden-Württemberg, Germany

    Walter Ganz

  3. California State University, Orange, CA, USA

    Debra Satterfield

  4. University of Naples Parthenope, Avellino, Italy

    Clara Bassano

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Testa, P., Cantone, L., Cantone, G.F., Kandampully, J. (2021). The Role of Technological Platforms in Co-creating Symbiotic Relationships Between Firms and Society. In: Leitner, C., Ganz, W., Satterfield, D., Bassano, C. (eds) Advances in the Human Side of Service Engineering. AHFE 2021. Lecture Notes in Networks and Systems, vol 266. Springer, Cham. https://doi.org/10.1007/978-3-030-80840-2_9

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  • DOI: https://doi.org/10.1007/978-3-030-80840-2_9

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-80839-6

  • Online ISBN: 978-3-030-80840-2

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