Abstract
In this article, we will discuss the export strategy of a company seeking to export its products and services to global markets. We note that the export strategy is always linked to the company's dynamic capabilities and business model. In this article, we present four basic business models, Business-to-Consumer, Business-to-Business, Business-to-Government and Business-to-Digital business models. As a company seeks to export its products and services overseas, it is worthwhile to implement an information management strategy that serves the export business strategy that links the export market to the business models and dynamic capabilities of the company. This article presents 8 different case examples of how the business model and export market analysis are combined. It should be emphasized that each company needs its own customized export strategy, where its export-related resources are realistic in relation to its export choices and scale. If there are not enough human and material resources, it is better to stay in the home market.
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Acknowledgments
Authors gratefully acknowledge financial support from the Research Council of Lithuania (LMTLT) and the European Regional Development Fund implementing the project “Platforms of Big Data Foresight (PLATBIDAFO)” (project No. 01.2.2-LMT-K-718-02-0019).
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Kaivo-oja, J., Lauraeus, T., Knudsen, M.S. (2021). Global Export Strategy of the “Born Global” Companies, Business Modeling, and Dynamic Capabilities: Eight Knowledge Management Cases of Country and City Data Analytics. In: Uden, L., Ting, IH., Wang, K. (eds) Knowledge Management in Organizations. KMO 2021. Communications in Computer and Information Science, vol 1438. Springer, Cham. https://doi.org/10.1007/978-3-030-81635-3_19
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