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DELEN – A Process Model for the Systematic Development of Legitimate Digital Nudges

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The Next Wave of Sociotechnical Design (DESRIST 2021)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 12807))

Abstract

Digital nudging is a promising approach from behavioral economics. In decisions where individuals tend to struggle, nudges can support users of digital systems by aligning their behavior with their preferences. Despite their wide use, most digital nudges are designed to support the intended behavior from the perspective of a company while neglecting potential legal, ethical, or individual constraints or preferences. With modern technologies such as artificial intelligence or big data, these issues multiply and with the increasing effectiveness of digital nudges and use of new technologies, this has become even more critical. Thus, in this paper we follow a Design Science Research approach to develop a process model for the systematic development of legitimate nudges (DELEN). Legitimacy requires that dealings between different entities shall be fair. Unlike other models, we set normative boundaries derived from literature, expert interviews, and target group segmentation as integral elements. Target group segmentation increases nudge effectiveness and avoids unnecessary burdens for other individuals. By doing so, the DELEN process model paves the way for legitimate and effective digital nudges.

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Acknowledgement

The research presented in this paper was funded by the German Federal Ministry of Education and Research in the context of the project Nudger (www.nudger.de), grant no. 16KIS0890K. The third author also acknowledges funding from the Basic Research Fund (GFF) of the University of St. Gallen.

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Authors and Affiliations

  1. University of Kassel, Kassel, Germany

    Torben Jan Barev, Sofia Schöbel & Jan Marco Leimeister

  2. University of St. Gallen, St. Gallen, Switzerland

    Andreas Janson & Jan Marco Leimeister

Authors
  1. Torben Jan Barev
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  2. Sofia Schöbel
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  3. Andreas Janson
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  4. Jan Marco Leimeister
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Corresponding author

Correspondence to Torben Jan Barev .

Editor information

Editors and Affiliations

  1. University of Liechtenstein, Vaduz, Liechtenstein

    Leona Chandra Kruse

  2. University of Liechtenstein, Vaduz, Liechtenstein

    Stefan Seidel

  3. University of Agder, Kristiansand, Norway

    Geir Inge Hausvik

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Barev, T.J., Schöbel, S., Janson, A., Leimeister, J.M. (2021). DELEN – A Process Model for the Systematic Development of Legitimate Digital Nudges. In: Chandra Kruse, L., Seidel, S., Hausvik, G.I. (eds) The Next Wave of Sociotechnical Design. DESRIST 2021. Lecture Notes in Computer Science(), vol 12807. Springer, Cham. https://doi.org/10.1007/978-3-030-82405-1_30

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  • DOI: https://doi.org/10.1007/978-3-030-82405-1_30

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-82404-4

  • Online ISBN: 978-3-030-82405-1

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