Skip to main content
Springer Nature Link
Log in

Virtual Reality Applications for Experiential Tourism - Curator Application for Museum Visitors

  • Conference paper
  • First Online:
Systems, Software and Services Process Improvement (EuroSPI 2021)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1442))

Included in the following conference series:

Abstract

The possibility to create an additional or alternative experience for tourists using Virtual Reality (VR) has considerable potential in marketing, as an alternative to physical visits, as well as an enriching factor of a real-world experience. However, the positive experience in VR can be quickly marred by lack of usability, unmerited task load, or an onset of cybersickness. This paper presents the findings from a study of an application for museums allowing visitors to curate their own virtual rooms. The findings show that even such a simple VR application can still pose usability challenges to the users. Moreover, a considerable proportion of the study participants developed cybersickness symptoms despite a comparatively short use. We conclude that the design of experiential VR applications for tourism must pay attention to user-centred development in order to realise the promise of the content.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Hammerschmid, S.: Chances for virtual and augmented reality along the value chain. In: Stolfa, J., Stolfa, S., O’Connor, R.V., Messnarz, R. (eds.) EuroSPI 2017. CCIS, vol. 748, pp. 352–359. Springer, Cham (2017). https://doi.org/10.1007/978-3-319-64218-5_29

    Chapter  Google Scholar 

  2. Evrard, Y., Krebs, A.: The authenticity of the museum experience in the digital age: the case of the Louvre. J. Cult. Econ. 42(3), 353–363 (2017). https://doi.org/10.1007/s10824-017-9309-x

    Article  Google Scholar 

  3. Passebois Ducros, J., Euzéby, F.: Investigating consumer experience in hybrid museums: a netnographic study. J. Cetacean Res. Manag. 24, 180–199 (2020). https://doi.org/10.1108/QMR-07-2018-0077

    Article  Google Scholar 

  4. Yildirim, C.: Cybersickness during VR gaming undermines game enjoyment: a mediation model. Displays 59, 35–43 (2019). https://doi.org/10.1016/j.displa.2019.07.002

    Article  Google Scholar 

  5. Camilleri, M.A.: The tourism industry: an overview. In: Camilleri, M.A. (ed.) Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice, pp. 3–27. Springer International Publishing, Cham (2018). https://doi.org/10.1007/978-3-319-49849-2_1

  6. Chang, S.: Experience economy in the hospitality and tourism context. Tour. Manag. Perspect. 27, 83–90 (2018). https://doi.org/10.1016/j.tmp.2018.05.001

    Article  Google Scholar 

  7. Radder, L., Han, X.: An examination of the museum experience based on pine and Gilmore’s experience economy realms. JABR. 31, 455 (2015). https://doi.org/10.19030/jabr.v31i2.9129

  8. Mehmetoglu, M., Engen, M.: Pine and Gilmore’s concept of experience economy and its dimensions: an empirical examination in tourism. J. Qual. Assur. Hosp. Tour. 12, 237–255 (2011). https://doi.org/10.1080/1528008X.2011.541847

    Article  Google Scholar 

  9. Pine, B.J., Gilmore, J.H.: The Experience Economy. Harvard Business Press, Boston (2011)

    Google Scholar 

  10. Smith, W.L.: Experiential tourism around the world and at home: definitions and standards. IJSS. 2, 1 (2006). https://doi.org/10.1504/IJSS.2006.008156

    Article  Google Scholar 

  11. Antón, C., Camarero, C., Garrido, M.-J.: Exploring the experience value of museum visitors as a co-creation process. Curr. Issue Tour. 21, 1406–1425 (2018). https://doi.org/10.1080/13683500.2017.1373753

    Article  Google Scholar 

  12. Vermeeren, A.P.O.S., et al.: Future museum experience design: crowds, ecosystems and novel technologies. In: Vermeeren, A., Calvi, L., Sabiescu, A. (eds.) Museum Experience Design. SSCC, pp. 1–16. Springer, Cham (2018). https://doi.org/10.1007/978-3-319-58550-5_1

    Chapter  Google Scholar 

  13. Trunfio, M., Campana, S.: A visitors’ experience model for mixed reality in the museum. Curr. Issue Tour. 23, 1053–1058 (2020). https://doi.org/10.1080/13683500.2019.1586847

    Article  Google Scholar 

  14. Mason, M.: The elements of visitor experience in post-digital museum design. Des. Principles Pract. Int. J. Ann. Rev. 14, 1–14 (2020). https://doi.org/10.18848/1833-1874/CGP/v14i01/1-14

  15. Taherdoost, H.: A review of technology acceptance and adoption models and theories. Procedia Manuf. 22, 960–967 (2018). https://doi.org/10.1016/j.promfg.2018.03.137

    Article  Google Scholar 

  16. Pallavicini, F., Pepe, A., Minissi, M.E.: Gaming in virtual reality: what changes in terms of usability, emotional response and sense of presence compared to non-immersive video games? Simul. Gaming 50, 136–159 (2019). https://doi.org/10.1177/1046878119831420

    Article  Google Scholar 

  17. Kim, M.J., Hall, C.M.: A hedonic motivation model in virtual reality tourism: comparing visitors and non-visitors. Int. J. Inf. Manag. 46, 236–249 (2019). https://doi.org/10.1016/j.ijinfomgt.2018.11.016

    Article  Google Scholar 

  18. Hornbæk, K., Hertzum, M.: Technology acceptance and user experience: a review of the experiential component in HCI. ACM Trans. Comput. Hum. Interact. 24, 1–30 (2017). https://doi.org/10.1145/3127358

  19. Hertzum, M.: Reference values and subscale patterns for the task load index (TLX): a meta-analytic review. Ergonomics. 1–10 (2021). https://doi.org/10.1080/00140139.2021.1876927

  20. Longo, L.: Experienced mental workload, perception of usability, their interaction and impact on task performance. PLoS ONE 13, e0199661 (2018). https://doi.org/10.1371/journal.pone.0199661

    Article  Google Scholar 

  21. Maraj, C.S., Badillo-Urquiola, K.A., Lackey, S.J., Hudson, I.L.: Behavior cue detection training: understanding the impact of simulator sickness on performance. In: Kantola, J.I., Barath, T., Nazir, S., Andre, T. (eds.) Advances in Human Factors, Business Management, Training and Education. AISC, vol. 498, pp. 645–652. Springer, Cham (2017). https://doi.org/10.1007/978-3-319-42070-7_60

    Chapter  Google Scholar 

  22. Yildirim, C.: Don’t make me sick: investigating the incidence of cybersickness in commercial virtual reality headsets. Virtual Real. 24(2), 231–239 (2019). https://doi.org/10.1007/s10055-019-00401-0

    Article  Google Scholar 

  23. Dużmańska, N., Strojny, P., Strojny, A.: Can simulator sickness be avoided? A review on temporal aspects of simulator sickness. Front. Psychol. 9, 2132 (2018). https://doi.org/10.3389/fpsyg.2018.02132

  24. Saredakis, D., Szpak, A., Birckhead, B., Keage, H.A., Rizzo, A., Loetscher, T.: Factors associated with virtual reality sickness in head-mounted displays: a systematic review and meta-analysis. Front. Hum. Neurosci. 14, 96 (2020)

    Google Scholar 

  25. Chang, E., Kim, H.T., Yoo, B.: Virtual Reality Sickness: A Review of Causes and Measurements. Int. J. Hum. Comput. Interact. 36, 1658–1682 (2020). https://doi.org/10.1080/10447318.2020.1778351

    Article  Google Scholar 

  26. Patrão, B., Pedro, S., Menezes, P.: How to deal with motion sickness in virtual reality. In: Dias, P., Menezes, P.R. (eds.) 22° Encontro Português de Computação Gráfica e Interação, pp. 40–46. The Eurographics Association (2020). https://doi.org/10.2312/pt.20151201

  27. Horvath, N., Pfiel, S., Tiefenbacher, F., Schuster, R., Reiner, M.: Analysis of improvement potentials in current virtual reality applications by using different ways of locomotion. In: Yilmaz, M., Niemann, J., Clarke, P., Messnarz, R. (eds.) EuroSPI 2020. CCIS, vol. 1251, pp. 807–819. Springer, Cham (2020). https://doi.org/10.1007/978-3-030-56441-4_61

    Chapter  Google Scholar 

  28. Mayor, J., Raya, L., Sanchez, A.: A comparative study of virtual reality methods of interaction and locomotion based on presence, cybersickness and usability. IEEE Trans. Emerg. Topics Comput. 1–1 (2019). https://doi.org/10.1109/TETC.2019.2915287

  29. Barnum, C.M.: Usability Testing Essentials: Ready, Set ...Test! Morgan Kaufmann, Burlington (2020)

    Google Scholar 

  30. Kortum, P.T., Bangor, A.: Usability ratings for everyday products measured with the system usability scale. Int. J. Hum. Comput. Interact. 29, 67–76 (2013). https://doi.org/10.1080/10447318.2012.681221

    Article  Google Scholar 

  31. Grier, R.A.: How high is high? A meta-analysis of NASA-TLX global workload scores. Proc. Hum. Factors Ergon. Soc. Ann. Meet. 59, 1727–1731 (2015). https://doi.org/10.1177/1541931215591373

    Article  Google Scholar 

  32. Georgsson, M.: NASA RTLX as a novel assessment tool for determining cognitive load and user acceptance of expert and user-based usability evaluation methods. Eur. J. Biomed. Inform. (2020)

    Google Scholar 

  33. Kennedy, R.S., Fowlkes, J.E., Berbaum, K.S., Lilienthal, M.G.: Use of a motion sickness history questionnaire for prediction of simulator sickness. Aviat. Space Environ Med. 63, 588–593 (1992)

    Google Scholar 

  34. Kennedy, R.S., Graybiel, A.: The dial test: a standardized procedure for the experimental production of canal sickness symptomatology in a rotating environment. U.S. Naval School of Aviation Medicine, U.S. Naval Aviation Medical Center (1965)

    Google Scholar 

  35. Kennedy, R.S., Lane, N.E., Berbaum, K.S., Lilienthal, M.G.: Simulator sickness questionnaire: an enhanced method for quantifying simulator sickness. Int. J. Aviat. Psychol. 3, 203–220 (1993). https://doi.org/10.1207/s15327108ijap0303_3

    Article  Google Scholar 

  36. SPI MANIFESTO. https://2021.eurospi.net/images/eurospi/spi_manifesto.pdf

  37. Lim, K., Lee, J., Won, K., Kala, N., Lee, T.: A novel method for VR sickness reduction based on dynamic field of view processing. Virtual Real. 25(2), 331–340 (2020). https://doi.org/10.1007/s10055-020-00457-3

    Article  Google Scholar 

Download references

Acknowledgements

The study was carried out as a part of the project Scan2VR with financial support from the government of Lower Austria and in cooperation with the Kunstmeile Krems.

Author information

Authors and Affiliations

  1. IMC University of Applied Science Krems, Krems an der Donau, Austria

    Sandra Pfiel, Helena Lovasz-Bukvova, Florian Tiefenbacher, Matej Hopp, René Schuster, Michael Reiner & Deepak Dhungana

Authors
  1. Sandra Pfiel
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Helena Lovasz-Bukvova
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Florian Tiefenbacher
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Matej Hopp
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. René Schuster
    View author publications

    You can also search for this author in PubMed Google Scholar

  6. Michael Reiner
    View author publications

    You can also search for this author in PubMed Google Scholar

  7. Deepak Dhungana
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Sandra Pfiel .

Editor information

Editors and Affiliations

  1. Gazi University, Ankara, Turkey

    Murat Yilmaz

  2. Dublin City University, Dublin, Ireland

    Paul Clarke

  3. I.S.C.N. GesmbH, Graz, Austria

    Richard Messnarz

  4. IMC University of Applied Sciences Krems, Krems, Austria

    Michael Reiner

Rights and permissions

Reprints and permissions

Copyright information

© 2021 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Pfiel, S. et al. (2021). Virtual Reality Applications for Experiential Tourism - Curator Application for Museum Visitors. In: Yilmaz, M., Clarke, P., Messnarz, R., Reiner, M. (eds) Systems, Software and Services Process Improvement. EuroSPI 2021. Communications in Computer and Information Science, vol 1442. Springer, Cham. https://doi.org/10.1007/978-3-030-85521-5_49

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-85521-5_49

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-85520-8

  • Online ISBN: 978-3-030-85521-5

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics