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The Determinants of Visit Frequency and Buying Intention at Shopping Centers in Vietnam

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Advances in Computing and Data Sciences (ICACDS 2021)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1441))

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Abstract

In the view’ clients, shopping centers are as yet in customers’ interest for their purchasing experience and entertainment objectives. Buyers visit shopping centers to look for items; however, they additionally see this visit as a pastime action that gives pleasure from the shopping experience. Thus, this paper aims to analyze the determinants of the frequency of the visit and purchasing intention at malls in Ho Chi Minh City, Vietnam. We proposed the research model from early investigations. We researched 277 purchasers who purchased at shopping centers in Ho Chi Minh City, Vietnam. We applied the partial least squares (PLS) technique to estimate the proposed model. The results uncovered that the determinants (convenience, tenant variety, and internal environment) have decidedly connected with visit frequency and buying intention. Additionally, the outcomes likewise depicted that visit frequency has decidedly connected to buying intentions.

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Authors and Affiliations

  1. Industrial University of Ho Chi Minh City, Ho Chi Minh City, Vietnam

    Dam Tri Cuong & Nguyen Thanh Long

Authors
  1. Dam Tri Cuong
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  2. Nguyen Thanh Long
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Corresponding author

Correspondence to Dam Tri Cuong .

Editor information

Editors and Affiliations

  1. Consilio Research Lab, Tallinn, Estonia

    Mayank Singh

  2. Jaypee University of Engineering and Technology, Guna, Madhya Pradesh, India

    Vipin Tyagi

  3. Jaypee University of Information Technology, Waknaghat, Himachal Pradesh, India

    P. K. Gupta

  4. Institute of Information Theory and Automation, Prague, Czech Republic

    Jan Flusser

  5. University of Ottawa, Ottawa, ON, Canada

    Tuncer Ören

  6. MVPS's Karmaveer Adv. Baburao Ganpatrao Thakare College of Engineering, Nashik, Maharashtra, India

    V. R. Sonawane

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Cuong, D.T., Long, N.T. (2021). The Determinants of Visit Frequency and Buying Intention at Shopping Centers in Vietnam. In: Singh, M., Tyagi, V., Gupta, P.K., Flusser, J., Ören, T., Sonawane, V.R. (eds) Advances in Computing and Data Sciences. ICACDS 2021. Communications in Computer and Information Science, vol 1441. Springer, Cham. https://doi.org/10.1007/978-3-030-88244-0_38

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  • DOI: https://doi.org/10.1007/978-3-030-88244-0_38

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-88243-3

  • Online ISBN: 978-3-030-88244-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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