Abstract
The Graphic User Interface represents the most common mechanism in human-computer interaction. Thus, its correct development is an utterly important task, which is reflected to the point where most software projects fail due to low user acceptance. The techniques, methodologies, tools, and principles to improve Graphical User Interfaces have been the object of interest of researchers and organizations over time. Due to the low success rate, a recent trend consists in experimenting with a greater number of interface alternatives, lowering their development costs through automation and Artificial Intelligence. Therefore, this paper presents a method that, by Interactive Genetic Algorithms, a semi-automatic continuous improvement process for landing pages is established. The proposed method is applied in a study case, consisting in a landing page that belongs to a translation services company. The method application provides positive results, enabling the landing page to reach the goals for which it was designed.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Miller, S., Huber, S.: A Bíblia e Sua História: O Surgimento e o Impacto da Bíblia. Sociedade Bíblica do Brasil, Rio de Janeiro (2017)
Passos, J.E., Silva, T.L.: La Evolución Tecnológica y su Impacto en el Diseño de la Interfaz: Diplomado en Diseño de la Universidad Federal de Rio Grande do Sul (2013). http://www.bocc.ubi.pt/pag/passos-silva-2013-la-evolucion-tecnologica-impacto.pdf
Santaella, L.: Navegar no ciberespaço: O perfil cognitivo do leitor imersivo. Paulus, São Paulo (2004)
Albornoz, M.C., Berón, M., Montejano, G.: Interfaz gráfica de usuario: el usuario como protagonista del diseño. In: XIX Workshop de Investigadores en Ciencias de la Computación (WICC 2017, ITBA, Buenos Aires), pp. 570–574 (2017)
Ramírez, D., Cervantes, J., Molina, J., López, S.: Requirements engineering to design a brain-computer interface for cognitive training. In: 2018 7th International Conference On Software Process Improvement (CIMPS), pp. 79–84 (2018)
Moshagen, M., Tielsch, M.T.: Facets of visual aesthetics. Int. J. Hum.-Comput. Stud. 68, 689–709 (2010)
Sbaffi, L., Rowley, J.: Trust and credibility in web-based health information: a review and agenda for future research. J. Med. Internet Res. 19(6), e218 (2017)
Ponte, E.B., Carvajal-Trujillo, E., Escobar-Rodriguez, T.: Influence of trust and perceived value on the intention to purchase travel online: integrating the effects of assurance on trust antecedents. Tour. Manag. 47, 286–302 (2015)
Hasan, B.: Perceived irritation in online shopping: the impact of website design characteristics. Comput. Hum. Behav. 54, 224–230 (2016)
Tielsch, M.T., Blotenberg, I., Jaron, R.: User evaluation of websites: from first impression to recommendation. Interact. Comput. 26(1), 89–102 (2014)
Watermark Consulting: The Watermark Consulting 2013 Customer Experience ROI Study (2013). https://www.watermarkconsult.net/blog/2019/01/14/customer-experience-roi-study/
Sánchez, W.: La usabilidad en Ingeniería de Software: definición y características. Ing-novación 1(2), 7–21 (2011)
Pina, P.: What’s perfect for me? How CPG shoppers are making the best choice (2018). https://www.thinkwithgoogle.com/consumer-insights/consumer-packaged-goods-industry/
Lee, A.: The Future of Design in Start-Ups Survey: 2016 Results (2016). https://www.nea.com/blog/the-future-of-design-in-start-ups-survey-2016-results
Kohavi, R., Longbotham, R.: Online controlled experiments and A/B testing. Encyclopedia Mach. Learn. Data Min. 7(8), 922–929 (2017)
Kohavi, R., Crook, T., Longbotham, R.: Online experimentation at Microsoft (2009). https://exp-platform.com/experiments-at-microsoft/
Agung Zulkarnaen, A.: Pengembangan Web Landing Page CMS Wordpress Dengan Plugin Thrive Architect Pada Acara Entreprenuer Gathering 5. Technical report, studentstaff5, Perpustakaan Institut Teknologi Telkom Purwokerto (Unpublished) (2018)
Gafni, R., Dvir, N.: How content volume on landing pages influences consumer behavior: empirical evidence. In: Proceedings of the Informing Science and Information Technology Education Conference, La Verne, California, pp. 035–053 (2018)
Forsythe, A., Nadal, M., Sheehy, N., Cela-Conde, C.J., Sawey, M.: Predicting beauty: fractal dimension and visual complexity in art. Br. J. Psychol. 102(1), 49–70 (2011)
Michailidou, E., Harper, S., Bechhofer, S.: Visual complexity and aesthetic perception of web pages. In: Proceedings of the 26th Annual ACM International Conference on Design of Communication, pp. 215–224 (2008)
Bringas Hidalgo, A.: Piscología. Esfinge, Mexico (2010)
Seckler, M., Opwis, K., Tuch, A.N.: Linking objective design factors with subjective aesthetics: an experimental study on how structure and color of websites affect the facets of users’ visual aesthetic perception. Comput. Hum. Behav. 49, 375–389 (2015)
Cyr, D., Head, M., Larios, H.: Colour appeal in website design within and across cultures: a multi-method evaluation. Int. J. Hum. Comput. Stud. 68(1–2), 1–21 (2010)
Cyr, D., Head, M.: Website design in an international context: the role of gender in masculine versus feminine oriented countries. Comput. Hum. Behav. 29(4), 1358–1367 (2013)
Sharples, M.: Human-computer interaction. In: Boden, M. (ed.) Artificial Intelligence, pp. 293–323. Oxford University Press, Oxford (1996)
Kolko, J.: Design thinking comes of age (2015). https://cdn.fedweb.org/fed-42/2892/design_thinking_comes_of_age.pdf
Srinivas, M., Patnaik, L.M.: Genetic algorithms: a survey. Computer 27(6), 17–26 (1994)
Mirjalili, S.: Evolutionary Algorithms and Neural Networks. SCI, vol. 780. Springer, Cham (2019). https://doi.org/10.1007/978-3-319-93025-1
Cho, S.B.: Towards creative evolutionary systems with interactive genetic algorithm. Appl. Intell. 16(2), 129–138 (2002)
Miikkulainen, R., et al.: Conversion rate optimization through evolutionary computation. In: Proceedings of the Genetic and Evolutionary Computation Conference, pp. 1193–1199 (2017)
Blanchard, B.S.: Ingeniería de sistemas. Isdefe, Madrid (1995)
Sommerville, I.: Ingeniería del Software. Pearson educación, Madrid (2005)
Macaulay, L.A.: Requirements Engineering. Springer, London (2012)
Quiroz, J.C., Louis, S.J., Shankar, A., Dascalu, S.M.: Interactive genetic algorithms for user interface design. In: 2007 IEEE Congress on Evolutionary Computation, pp. 1366–1373 (2007)
Florez, H., Garcia, E., Muñoz, D.: Automatic code generation system for transactional web applications. In: Misra, S., et al. (eds.) ICCSA 2019. LNCS, vol. 11623, pp. 436–451. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-24308-1_36
Ndadji, M.M.Z., Tchendji, M.T., Djamegni, C.T., Parigot, D.: A language and methodology based on scenarios, grammars and views, for administrative business processes modelling. ParadigmPlus 1(3), 1–22 (2020)
Mendez, O., Florez, H.: Applying the flipped classroom model using a VLE for foreign languages learning. In: Florez, H., Diaz, C., Chavarriaga, J. (eds.) ICAI 2018. CCIS, vol. 942, pp. 215–227. Springer, Cham (2018). https://doi.org/10.1007/978-3-030-01535-0_16
Gómez, P., Sánchez, M.E., Florez, H., Villalobos, J.: An approach to the co-creation of models and metamodels in enterprise architecture projects. J. Object Technol. 13(3), 1–29 (2014)
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 Springer Nature Switzerland AG
About this paper
Cite this paper
Fernandez, O.G., Pytel, P., Pollo-Cattaneo, M.F. (2021). Application of a Continuous Improvement Method for Graphic User Interfaces Through Intelligent Systems for a Language Services Company. In: Florez, H., Pollo-Cattaneo, M.F. (eds) Applied Informatics. ICAI 2021. Communications in Computer and Information Science, vol 1455. Springer, Cham. https://doi.org/10.1007/978-3-030-89654-6_11
Download citation
DOI: https://doi.org/10.1007/978-3-030-89654-6_11
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-89653-9
Online ISBN: 978-3-030-89654-6
eBook Packages: Computer ScienceComputer Science (R0)