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The Mediating Role of Cloud Computing and Moderating Influence of Digital Organizational Culture Towards Enhancing SMEs Performance

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Advances in Visual Informatics (IVIC 2021)

Part of the book series: Lecture Notes in Computer Science ((LNIP,volume 13051))

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Abstract

Usage of Industry4.0 enablers such as cloud computing, IoT and data analytics is still not common among SMEs. Many SMEs had failed in adopting digital transformations due to the conflicting values of digitalization with the company’s organizational culture. There is a gap in examining the moderating influence of digital organizational culture and its effect on cloud computing technology adoption within the organization. Thus, we aim to explore, develop, and propose the conceptual framework consisting of constructs from the technology-organization-environment (TOE) framework combined with cloud computing as a mediator and the effect of digital organizational culture as a moderator. The study outcomes should address the gap in the role of cloud computing and digital organizational culture to further enhance the SME’s performance. The research is still ongoing work, with field data will be collected using the structured survey questionnaire with managers of SMEs, including owners, senior executives or supervisors as the target responders. Then an empirical study using Structural Equation Model (SEM) will be proposed to validate the hypotheses of the conceptual framework.

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Acknowledgement

The authors would like to express their gratitude to the National Defence University of Malaysia for the financial support to conduct this research through Short Grants UPNM/2020/GPJP/ICT/4.

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Authors and Affiliations

  1. National Defence University of Malaysia, Kuala Lumpur, Malaysia

    Muhammad Ramzul Abu Bakar, Noor Afiza Mat Razali, Muslihah Wook, Mohd Nazri Ismail & Tengku Mohd Tengku Sembok

  2. Malaysian Investment Development Authority, Kuala Lumpur, Malaysia

    Muhammad Ramzul Abu Bakar

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  1. Muhammad Ramzul Abu Bakar
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  2. Noor Afiza Mat Razali
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  3. Muslihah Wook
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  4. Mohd Nazri Ismail
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Correspondence to Noor Afiza Mat Razali .

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Editors and Affiliations

  1. Universiti Tenaga Nasional, Selangor, Malaysia

    Halimah Badioze Zaman

  2. Dublin City University, Dublin, Ireland

    Alan F. Smeaton

  3. National Central University, Jhongli, Taiwan

    Timothy K. Shih

  4. Queen Mary University of London, London, UK

    Sergio Velastin

  5. Toyo University, Tokyo, Japan

    Tada Terutoshi

  6. University of Southern Denmark, Odense, Denmark

    Bo Nørregaard Jørgensen

  7. Universiti Tenaga Nasional, Selangor, Malaysia

    Hazleen Aris

  8. Universiti Tenaga Nasional, Selangor, Malaysia

    Nazrita Ibrahim

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Abu Bakar, M.R., Mat Razali, N.A., Wook, M., Ismail, M.N., Tengku Sembok, T.M. (2021). The Mediating Role of Cloud Computing and Moderating Influence of Digital Organizational Culture Towards Enhancing SMEs Performance. In: Badioze Zaman, H., et al. Advances in Visual Informatics. IVIC 2021. Lecture Notes in Computer Science(), vol 13051. Springer, Cham. https://doi.org/10.1007/978-3-030-90235-3_39

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