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Differences in Product Selection Depend on Situations: Using Eyeglasses as an Example

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HCI International 2021 - Late Breaking Papers: Design and User Experience (HCII 2021)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 13094))

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Abstract

Conventional research on decision support focuses on rational decision-making. However, consumer decision-making is considered to be ambiguous and varies depending on the situation and context. Therefore, the difference in the selection results depending on the usage of products was investigated. Specifically, the variation in the choice of eyeglasses according to the situation of use was examined. First, the variability of product selection based on the number of attribute types of the selected product that vary with the purpose of the purchase was quantified. This revealed that product selection depends on the situation. Furthermore, a cluster analysis was used to group the participants to show the differences in the structures from the decision tree analysis. This may lead to decision support for product selection.

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Acknowledgements

The authors would like to thank Editage (www.editage.com) for English language editing.

Author information

Authors and Affiliations

  1. Aoyama Gakuin University, 5-10-1 Fuchinobe, Chuo-ku, Sagamihara, Kanagawa, 252-5258, Japan

    Yuri Hamada

  2. Chuo University, 1-13-27 Kasuga, Bunkyo-ku, Tokyo, 112-8551, Japan

    Atsuya Nagata, Naoki Takahashi & Hiroko Shoji

Authors
  1. Yuri Hamada
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  2. Atsuya Nagata
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  3. Naoki Takahashi
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  4. Hiroko Shoji
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Corresponding author

Correspondence to Yuri Hamada .

Editor information

Editors and Affiliations

  1. University of Creteand Foundation for Research and Technology – Hellas (FORTH), Heraklion, Crete, Greece

    Constantine Stephanidis

  2. Department of Design, Federal University of Pernambuco, Recife, Brazil

    Marcelo M. Soares

  3. World Usability Day and Brandeis University, Newton Center, MA, USA

    Elizabeth Rosenzweig

  4. Aaron Marcus and Associates, Berkeley, CA, USA

    Aaron Marcus

  5. Tokyo University of Science, Tokyo, Saitama, Japan

    Sakae Yamamoto

  6. Tokyo City University, Tokyo, Japan

    Hirohiko Mori

  7. Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

  8. Computer and Information Sciences, Towson University, Towson, MD, USA

    Gabriele Meiselwitz

  9. DePaul University, Chicago, IL, USA

    Xiaowen Fang

  10. San Jose State University, San Jose, CA, USA

    Abbas Moallem

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Hamada, Y., Nagata, A., Takahashi, N., Shoji, H. (2021). Differences in Product Selection Depend on Situations: Using Eyeglasses as an Example. In: Stephanidis, C., et al. HCI International 2021 - Late Breaking Papers: Design and User Experience. HCII 2021. Lecture Notes in Computer Science(), vol 13094. Springer, Cham. https://doi.org/10.1007/978-3-030-90238-4_19

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  • DOI: https://doi.org/10.1007/978-3-030-90238-4_19

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-90237-7

  • Online ISBN: 978-3-030-90238-4

  • eBook Packages: Computer ScienceComputer Science (R0)

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