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Data-Driven Influential Nodes Identification in Dynamic Social Networks

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Collaborative Computing: Networking, Applications and Worksharing (CollaborateCom 2021)

Abstract

The identification of influential nodes in social networks has significant commercial and academic value in advertising, information management, and user behavior analysis. Previous work only studies the simple topology of the network without considering the dynamic propagation characteristics of the network, which does not fit the actual scene and hinders wide application. To solve the problem, We develop a data-driven model for the identification of influential nodes in dynamic social networks. Firstly, we introduce an influence evaluation metric BTRank based on user interaction behavior and topic relevance of the information. Combining BTRank, LH-index, and betweenness centrality, we construct a multi-scale comprehensive metric system. Secondly, in order to optimize the metric weights calculated by entropy weight method, we use simulation data to train a regression model and obtain the metric weights by Gradient Descent Algorithm. Thirdly, the weights obtained from training are used in weighted TOPSIS to sort the influence of nodes and identify influential nodes among them. Finally, We compare our model with existing models on four real-world networks. The experimental results have demonstrated significant improvement in both accuracy and effectiveness achieved by our proposed model.

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Acknowledgements

This work is supported by National Key Research and Development Plan in China (2018YFC0830500), National Natural Science Foundation of China (62172278).

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Correspondence to Li Pan .

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Qian, Y., Pan, L. (2021). Data-Driven Influential Nodes Identification in Dynamic Social Networks. In: Gao, H., Wang, X. (eds) Collaborative Computing: Networking, Applications and Worksharing. CollaborateCom 2021. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 406. Springer, Cham. https://doi.org/10.1007/978-3-030-92635-9_34

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  • DOI: https://doi.org/10.1007/978-3-030-92635-9_34

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