Abstract
As Facebook takes on metaverse as its new business infrastructure and company image, this new development blows a swirling wind through the IT industry. However, metaverse as a new enterprise paradigm is still quite unfamiliar to many technical people, letting along most business managers. In this paper, we give an overview of metaverse as a potential business platform and propose a framework for enterprise digitization. In particular, we clarify several critical concepts such as blockchainization, gamification, tokenization, and virtualization in relation to four Ps of marketing mix: People, Place, Product, and Process; although as many as ten Ps have been proposed, four of them are sufficient for our purposes.
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Acknowledgement
This work is partially supported by NSFC Grants No. 72031001, 72104104, 71932002, Shenzhen S&T Innovation Fund No. JCYJ20170818100156260, and Hong Kong ITF Fund GHP/142/18GD.
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Bian, Y., Leng, J., Zhao, J.L. (2022). Demystifying Metaverse as a New Paradigm of Enterprise Digitization. In: Wei, J., Zhang, LJ. (eds) Big Data – BigData 2021. BigData 2021. Lecture Notes in Computer Science(), vol 12988. Springer, Cham. https://doi.org/10.1007/978-3-030-96282-1_8
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