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Modeling Travelers Behavior Using FSQCA

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Intelligent Systems Design and Applications (ISDA 2021)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 418))

Abstract

The fsQCA (fuzzy set Qualitative Comparative Analysis) method was used in this paper to examine consumer buying behavior through OTAs (Online travel Agencies). The main purpose of this study is to determine the necessary conditions and combinations of conditions that drive high levels of purchase intention and purchase behavior of travel via the OTAs. Using an empirical study of 374 consumers, we have identified the necessary conditions and configurations that influence consumer buying behavior through OTAs. The findings indicated the critical role of attitude, perceived relative benefits, communicability, and personal innovation in ensuring purchase intention and behavior among OTAs. Further, the results showed that purchase intention is a necessary condition for travel purchase behavior from OTAs.

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Author information

Authors and Affiliations

  1. Laboratory of Research in Management, Information and Governance, Faculty of Juridical Economic and Social Sciences Ain-Sebaa, Hassan II University of Casablanca, Route des Chaux et Ciments Beausite, BP 2634, Casablanca, Morocco

    Oumayma Labti & Ez-zohra Belkadi

Authors
  1. Oumayma Labti
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  2. Ez-zohra Belkadi
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Editor information

Editors and Affiliations

  1. Scientific Network for Innovation and Research Excellence, Machine Intelligence Research Labs (MIR Labs), Auburn, WA, USA

    Ajith Abraham

  2. Scientific Network for Innovation and Research Excellence, Machine Intelligence Research Labs (MIR Labs), Auburn, WA, USA

    Niketa Gandhi

  3. Institut für Wirtschaftsinformatik, Fachhochschule Nordwestschweiz, Olten, Switzerland

    Thomas Hanne

  4. Department of Computer Science and information Engineering, National University of Kaohsiung, Kaohsiung, Taiwan

    Tzung-Pei Hong

  5. Federal University of Bahia, Ondina, Brazil

    Tatiane Nogueira Rios

  6. Nantong University, Nantong Shi, Jiangsu, China

    Weiping Ding

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Labti, O., Belkadi, Ez. (2022). Modeling Travelers Behavior Using FSQCA. In: Abraham, A., Gandhi, N., Hanne, T., Hong, TP., Nogueira Rios, T., Ding, W. (eds) Intelligent Systems Design and Applications. ISDA 2021. Lecture Notes in Networks and Systems, vol 418. Springer, Cham. https://doi.org/10.1007/978-3-030-96308-8_61

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