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Intentions to Seek Information About COVID-19 Vaccine Among Young Adults: An Application of the Theory of Planned Behavior

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Information for a Better World: Shaping the Global Future (iConference 2022)

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Abstract

Young adults have been one of the lowest vaccinated groups against COVID-19 in the U.S. Since information seeking intention is closely related to individual’s behavior intention, this study used expanded theory of planned behavior model to explain COVID-19 vaccine information seeking intention among young adults. Results suggested that attitudes, subjective norms, self-efficacy, perceived susceptibility, and political view were significantly associated with information seeking intention while anticipated regret was not significantly associated with information seeking intention. The overall model contributed a substantive part of variance of information seeking intention (R2 = 0.58). Implications for public health communication strategies and vaccination campaigns were discussed.

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Authors and Affiliations

  1. College of Communication and Information, Kent State University, Kent, OH, 44242, USA

    Yue Ming & Ying Zhu

  2. School of Information, Kent State University, Kent, OH, 44242, USA

    Miriam Matteson

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  1. Yue Ming
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  2. Ying Zhu
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  3. Miriam Matteson
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Correspondence to Ying Zhu .

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  1. Humboldt-Universität zu Berlin, Berlin, Germany

    Malte Smits

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Ming, Y., Zhu, Y., Matteson, M. (2022). Intentions to Seek Information About COVID-19 Vaccine Among Young Adults: An Application of the Theory of Planned Behavior. In: Smits, M. (eds) Information for a Better World: Shaping the Global Future. iConference 2022. Lecture Notes in Computer Science(), vol 13193. Springer, Cham. https://doi.org/10.1007/978-3-030-96960-8_7

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