Skip to main content
Springer Nature Link
Log in

Info-Communications-Based Interaction of Companies and Consumers on the Grocery Retail Market

  • Conference paper
  • First Online:
Internet of Things, Smart Spaces, and Next Generation Networks and Systems (NEW2AN 2021, ruSMART 2021)

Part of the book series: Lecture Notes in Computer Science ((LNCCN,volume 13158))

  • 687 Accesses

Abstract

The paper studies today’s conditions for the operation of grocery delivery services on the intensively developing info-communication market. The object of the research is a regional market (Volga Federal District) of grocery e-commerce and delivery. Based on the analysis of some open data on the internet and the results of sociological research, the authors evaluated the competitive situation on the market of grocery delivery services in the region. This study characterizes the development and expansion of services that function based on modern internet communications, including, among other things, the influence of the pandemic. It also reveals the trends for market segmentation. A survey was conducted to determine the degree to which consumers are involved in using innovative services, their readiness to use the latter in future, and the specifics of taking a decision about buying groceries online as a whole or use individual services in particular. The features of an “ideal” grocery delivery service have been identified from the customer’s perspective. Such a service should be able to use modern information technology so as to provide the customer with the widest possible range of food products and offer quick and punctual delivery at a minimal delivery price. It is proven that the highest level of penetration has been achieved by universal food product intermediaries who cooperate with offline hypermarkets and express delivery and discount services. The study was carried out independently for consumers who already have experience in buying groceries online and for prospects who do not have this experience yet. The diffusion of innovation theory developed by E. Rogers and the methodology for mapping brand strength and building the NPS index were used in the course of the analysis.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Subscribe and save

Springer+ Basic
$34.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or eBook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  1. Degeratu, A.M., Rangaswamy, A., Wu, J.: Consumer choice behavior in online and traditional supermarkets: the effects of brand name, price, and other search attributes. Int. J. Res. Mark. 17(1), 55–78 (2000). https://doi.org/10.1016/s0167-8116(00)00005-7

    Article  Google Scholar 

  2. Hand, C., Riley, F.D., Harris, P., Singh, J., Rettie, R.: Online grocery shopping: the influence of situational factors. Eur. J. Mark. 43(9), 1205–1219 (2009). https://doi.org/10.1108/03090560910976447

    Article  Google Scholar 

  3. Ramazanov, I.A., Panasenko, S.V., Cheglov, V.P., Krasilnikova, E.A., Nikishin, A.F.: Retail transformation under the influence of digitalisation and technology development in the context of globalisation. J. Open Innov. Technol. Mark. Complex. 7(1), 49 (2021). https://doi.org/10.3390/joitmc7010049

    Article  Google Scholar 

  4. Chintagunta, P.K., Chu, J., Cebollada, J.: Quantifying transaction costs in online/off-line grocery channel choice. Mark. Sci. 31(1), 96–114 (2012). https://doi.org/10.1287/mksc.1110.0678

    Article  Google Scholar 

  5. Liu, D., Deng, Z., Zhang, W., Wang, Y., Kaisar, E.I.: Design of sustainable urban electronic grocery distribution network. Alex. Eng. J. 60(1), 145–157 (2021). https://doi.org/10.1016/j.aej.2020.06.051

    Article  Google Scholar 

  6. Munson, J., Tiropanis, T., Lowe, M.: Online grocery shopping: identifying change in consumption practices (2017). https://doi.org/10.1007/978-3-319-70284-1_16. www.scopus.com

  7. Sreeram, A., Kesharwani, A., Desai, S.: Factors affecting satisfaction and loyalty in online grocery shopping: an integrated model. J. Indian Bus. Res. 9(2), 107–132 (2017). https://doi.org/10.1108/JIBR-01-2016-0001

    Article  Google Scholar 

  8. Mortimer, G., Fazal e Hasan, S., Andrews, L., Martin, J.: Online grocery shopping: the impact of shopping frequency on perceived risk. Int. Rev. Retail Distrib. Consum. Res. 26(2), 202–223 (2016). https://doi.org/10.1080/09593969.2015.1130737

    Article  Google Scholar 

  9. Jin, S., Li, H., Li, Y.: Preferences of Chinese consumers for the attributes of fresh produce portfolios in an e-commerce environment. Br. Food J. 119(4), 817–829 (2017). https://doi.org/10.1108/BFJ-09-2016-0424

    Article  Google Scholar 

  10. Bragin, L.A., Panasenko, S.V., Nikishin, A.F., Pankina, T.V., Aleksina, S.B.: Supply chain management in delivery of goods to increase customer loyalty in electronic commerce. Int. J. Supply Chain Manag. 9(4), 740–745 (2020). www.scopus.com

  11. Gatta, V., Marcucci, E., Maltese, I., Iannaccone, G., Fan, J.: E-groceries: a channel choice analysis in Shanghai. Sustainability 13(7), 3625 (2021). https://doi.org/10.3390/su13073625

    Article  Google Scholar 

  12. Bragin, L.A., Panasenko, S.V., Nikishin, A.F., Pankina, T.V., Aleksina, S.B.: Supply chain management in delivery of goods to increase customer loyalty in electronic commerce. Int. J. Supply Chain Manag. 9(4), 740–745 (2020)

    Google Scholar 

  13. Ukolov, V.F., Solomatin, A.V., Solomatin, Y.V., Chernikov, S.U., Ukolov, A.V.: Food-sharing economy pattern comparison in UK and Russian markets. Int. Bus. Manag. 10(18), 4268–4282. www.scopus.com

  14. Wang, O., Somogyi, S.: Motives for luxury seafood consumption in first-tier cities in China. Food Qual. Preference 79. https://doi.org/10.1016/j.foodqual.2019.103780

  15. Galati, A., Crescimanno, M., Tinervia, S., Siggia, D.: Website quality and internal business factors: an empirical investigation in the Italian wine industry. Int. J. Wine Bus. Res. 28(4), 308–326 (2016). https://doi.org/10.1108/IJWBR-08-2015-0026

    Article  Google Scholar 

  16. Krasnostavskaia, N., Pletneva, N., Kupriyanova, M., Golovkina, S.: The level of involvement and the nature of the stimulus as factors in the decision-making process on the purchase of handmade goods on the internet. IOP Conf. Ser. Mater. Sci. Eng. 940(1), 012069 (2020). https://doi.org/10.1088/1757-899X/940/1/012069. www.scopus.com

  17. Konnikov, E., Konnikova, O., Leventsov, V.: IT services market as a driver for the development of the artificial intelligence market. IOP Conf. Ser. Mater. Sci. Eng. 497(1), 012043 (2019). https://doi.org/10.1088/1757-899X/497/1/012043

    Article  Google Scholar 

  18. Aleshnikova, V., Beregovskaya, T., van der Voort, E.: A smart consumer is a challenge for business. (2021). https://doi.org/10.1007/978-3-030-59126-7_191. www.scopus.com

  19. Wang, O., Somogyi, S.: Consumer adoption of online food shopping in China. Br. Food J. 120(12), 2868–2884 (2018). https://doi.org/10.1108/BFJ-03-2018-0139

    Article  Google Scholar 

  20. Wang, H.H., Hao, N., Zhou, Q., Wetzstein, M.E., Wang, Y.: Is fresh food shopping sticky to retail channels and online platforms? Evidence and implications in the digital era. Agribusiness 35(1), 6–19 (2019). https://doi.org/10.1002/agr.21589

    Article  Google Scholar 

  21. Khandpur, N., et al.: Supermarkets in cyberspace: a conceptual framework to capture the influence of online food retail environments on consumer behavior. Int. J. Environ. Res. Public Health 17(22), 1–15 (2020). https://doi.org/10.3390/ijerph1722863

    Article  Google Scholar 

  22. Brar, K., Minaker, L.M.: Geographic reach and nutritional quality of foods available from mobile online food delivery service applications: novel opportunities for retail food environment surveillance. BMC Publ. Health, 21(1) (2021). https://doi.org/10.1186/s12889-021-10489-2

  23. Tian, D., Tang, J., Ren, Y.: Improving operation resilience of instant delivery service in online to offline business model. Xitong Gongcheng Lilun Yu Shijian/Syst. Eng. Theory Pract. 41(2), 310–318 (2021). https://doi.org/10.12011/SETP2020-1622

    Article  Google Scholar 

  24. Klepek, M., Bauerová, R.: Why do retail customers hesitate for shopping grocery online? Technol. Econ. Dev. Econ. 26(6), 1444–1462 (2020). https://doi.org/10.3846/tede.2020.13970

    Article  Google Scholar 

  25. Klyzhenko, L.: Pyaterochka and Magnit – do customers see the difference? 3 Nov 2017. https://www.retail.ru/news/pyaterochka-i-magnit-vidyat-li-pokupateli-raznitsu/. Accessed 30 Apr 2021

  26. Ivanov Index: a record number of respondents saving on groceries. 10–04–2019. https://1prime.ru/experts/20190410/829881439.html. Accessed 30 Apr 2021. 2019 Annual Report of SPAR International

  27. https://spar-international.com/wp-content/uploads/2020/08/Russian-SPAR-Annual-Report-2019.pdf/. Accessed 30 Apr 2021

  28. Krasyuk, I., Medvedeva, Y.: Resource support in business analytics of innovative development of trade and technological systems. In: Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020, pp. 8807–8817 (2019)

    Google Scholar 

  29. Krasyuk, I.A., Medvedeva, Y.Y.: Drives and obstacle for the development of marketing in Russian retailing. In: Proceedings of the 33rd International Business Information Management Association Conference, IBIMA 2019: Education Excellence and Innovation Management through Vision 2020, pp. 4838–4840 (2019)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Lobachevsky State University of Nizhni Novgorod, Nizhni Novgorod, Russian Federation

    Olga Chkalova, Inna Bolshakova & Natalia Kopasovskaya

  2. Peter the Great St. Petersburg Polytechnic University, Saint Petersburg, Russia

    Tatyana Nekrasova & Sergey Salkutsan

Authors
  1. Olga Chkalova
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Inna Bolshakova
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Natalia Kopasovskaya
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Tatyana Nekrasova
    View author publications

    You can also search for this author in PubMed Google Scholar

  5. Sergey Salkutsan
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Olga Chkalova .

Editor information

Editors and Affiliations

  1. Tampere University, Tampere, Finland

    Yevgeni Koucheryavy

  2. FRUCT Oy, Helsinki, Finland

    Sergey Balandin

  3. Tampere University, Tampere, Finland

    Sergey Andreev

Rights and permissions

Reprints and permissions

Copyright information

© 2022 Springer Nature Switzerland AG

About this paper

Check for updates. Verify currency and authenticity via CrossMark

Cite this paper

Chkalova, O., Bolshakova, I., Kopasovskaya, N., Nekrasova, T., Salkutsan, S. (2022). Info-Communications-Based Interaction of Companies and Consumers on the Grocery Retail Market. In: Koucheryavy, Y., Balandin, S., Andreev, S. (eds) Internet of Things, Smart Spaces, and Next Generation Networks and Systems. NEW2AN ruSMART 2021 2021. Lecture Notes in Computer Science(), vol 13158. Springer, Cham. https://doi.org/10.1007/978-3-030-97777-1_11

Download citation

  • DOI: https://doi.org/10.1007/978-3-030-97777-1_11

  • Published:

  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-97776-4

  • Online ISBN: 978-3-030-97777-1

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics