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Exploring for Possible Effect of Persuasive Strategy Implementation Choices: Towards Tailoring Persuasive Technologies

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Persuasive Technology (PERSUASIVE 2022)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 13213))

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Abstract

Persuasive strategies have been implemented in various ways in persuasive systems to motivate behaviour change. However, there is no empirical evidence regarding whether or not the effectiveness of persuasive systems varies based on implementation choices and why. To address this gap, we conduct a large-scale study involving 568 participants to investigate the perceived persuasiveness or effectiveness of different implementations of each strategy in the same system. We focused on six (6) popular strategies from the Persuasive Systems Design (PSD) model: self-monitoring, suggestion, reward, cooperation, social role, and normative influence. Our results show that the perceived persuasiveness of distinct implementations of the same strategy varies. For instance, people perceive Social Role strategy implemented as communication between a user and a “human” therapist as significantly more persuasive than implementing the strategy as communication between a user and a “non-human” therapist. Also, implementing Suggestion strategy as a list of suggestions/tips accessible via a menu is perceived as significantly more persuasive than contextual pop-up tips. We perform thematic analysis of qualitative comments from participants to examine the reasons for their implementation choices (why). We also offer practical design guidelines for tailoring persuasive systems based on our findings.

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Acknowledgement

This research was undertaken, in part, thanks to funding from the Canada Research Chairs Program. We acknowledge the support of the Natural Sciences and Engineering Research Council of Canada (NSERC) through the Discovery Grant.

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Authors and Affiliations

  1. Faculty of Computer Science, Dalhousie University, NS, B3H 4R2, Halifax, Canada

    Oladapo Oyebode, Felwah Alqahtani & Rita Orji

  2. Faculty of Computer Science, King Khalid University, Abha, Saudi Arabia

    Felwah Alqahtani

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  1. Oladapo Oyebode
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  2. Felwah Alqahtani
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  3. Rita Orji
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Correspondence to Oladapo Oyebode .

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  1. Massey University, Auckland, New Zealand

    Nilufar Baghaei

  2. University of Saskatchewan, Saskatoon, SK, Canada

    Julita Vassileva

  3. Hamad Bin Khalifa University, Doha, Qatar

    Raian Ali

  4. University of Waterloo, Waterloo, ON, Canada

    Kiemute Oyibo

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Oyebode, O., Alqahtani, F., Orji, R. (2022). Exploring for Possible Effect of Persuasive Strategy Implementation Choices: Towards Tailoring Persuasive Technologies. In: Baghaei, N., Vassileva, J., Ali, R., Oyibo, K. (eds) Persuasive Technology. PERSUASIVE 2022. Lecture Notes in Computer Science, vol 13213. Springer, Cham. https://doi.org/10.1007/978-3-030-98438-0_12

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