Abstract
The paper applies innovation dynamics equations to analyze audience dynamics of instant payment systems (IPS) behavior. The research shows that dynamics of IPS are well described by the Ricatti equations, which are generalizations of the Bass basic model of innovation diffusion taking into account different patterns of audience behavior. As proved by IPS experience in Britain, Sweden and other countries, commodification of fast payment services allows for rigorous description of the IPS dynamics. Quantitative estimates are obtained for the degree of cooperative customer behavior and the typical time of system growth. However, these parameters may differ for different transactions types within the same system due to their different business nature. We also show that all systems may be described by the generalized trajectory of evolution and demonstrate that described systems with different payment operations types are located on different stages of this trajectory what reflects their maturity and operation nature. The results can be used for qualitative and quantitative assessment of IPS customers behavior and for short- and medium-term projections. We also discuss some future improvements such as including of competition of different IPSs for countries in which more than one IPS run simultaneously.
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Dostov, V., Shust, P., Krivoruchko, S. (2022). Fast Payment Systems Dynamics: Lessons from Diffusion of Innovation Models. In: Abramowicz, W., Auer, S., Stróżyna, M. (eds) Business Information Systems Workshops. BIS 2021. Lecture Notes in Business Information Processing, vol 444. Springer, Cham. https://doi.org/10.1007/978-3-031-04216-4_31
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