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Exploring the Drivers of Cryptocurrency Adoption Intent in Africa

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Information Systems and Technologies (WorldCIST 2022)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 470))

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Abstract

The evolution of technology has made cryptocurrency an alternative form of exchange that has attracted growing interest from individuals and businesses. Its adoption continues to be explosive worldwide and further motivated by the financial behaviors fostered by the COVID-19 crisis. The present study investigates the factors influencing the intention to adopt cryptocurrency in Africa through the Diffusion of Innovation Theory (DOI) and the Theory of Reasoned Action (TRA). We test a sample of 124 individuals using Partial Least Square - Structural Equation Modeling (PLS-SEM). The results show that compatibility, relative advantage, and attitude towards cryptocurrency adoption positively influence the intention. The study provides substantial implications in understanding cryptocurrency adoption in the African context and gives good guidance for developing this kind of currencies in Africa.

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Authors and Affiliations

  1. GRIAGES, Faculty of Social Sciences and Management, Catholic University of Central Africa, 11628, Yaoundé, Cameroon

    Stephen Foka Nzaha & Arielle Ornela Ndassi Teutio

  2. ESSCA School of Management, 1 Rue Joseph Lakanal, 49000, Angers, France

    Jean Robert Kala Kamdjoug

Authors
  1. Stephen Foka Nzaha
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  2. Jean Robert Kala Kamdjoug
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  3. Arielle Ornela Ndassi Teutio
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Corresponding author

Correspondence to Arielle Ornela Ndassi Teutio .

Editor information

Editors and Affiliations

  1. ISEG, Universidade de Lisboa, Lisbon, Portugal

    Alvaro Rocha

  2. College of Engineering, The Ohio State University, Columbus, OH, USA

    Hojjat Adeli

  3. Institute of Data Science and Digital Technologies, Vilnius University, Vilnius, Lithuania

    Gintautas Dzemyda

  4. DCT, Universidade Portucalense, Porto, Portugal

    Fernando Moreira

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Foka Nzaha, S., Kala Kamdjoug, J.R., Ndassi Teutio, A.O. (2022). Exploring the Drivers of Cryptocurrency Adoption Intent in Africa. In: Rocha, A., Adeli, H., Dzemyda, G., Moreira, F. (eds) Information Systems and Technologies. WorldCIST 2022. Lecture Notes in Networks and Systems, vol 470. Springer, Cham. https://doi.org/10.1007/978-3-031-04829-6_35

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