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e-Marketing Influence on Rural Tourism Destination Sustainability: A Conceptual Approach

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Information Systems and Technologies (WorldCIST 2022)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 470))

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Abstract

As the demand for rural tourism destinations increases, the relevancy of the tourism sector to the overall destination sustainability becomes even more significant, and the existing tourism operators transition their marketing initiatives to a digital nature, it is critical to understand how the global quality of the implemented e-marketing initiatives are impacting rural destinations image and brand equity, how they trigger tourists’ intention to visit, and as a consequence foster overall destination sustainability. Hence, a novel conceptual model, drawn on Delone & McLean Information Systems Success model, Tan & Wu model on the relations between destination image and future visit behavior, and on the overall brand equity context presented by Verma, is proposed and the multiple implications on the presented artefact are discussed.

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Acknowledgements

This work is financed by National Funds through the Portuguese funding agency, FCT – Fundação para a Ciência e a Tecnologia within project LA/P/0063/2020.

Author information

Authors and Affiliations

  1. Instituto Politécnico de Bragança, Campus de Santa Apolónia, 5300-253, Bragança, Portugal

    Sónia Rodrigues, Ricardo Correia & José Martins

  2. CiTUR Guarda – Centro de Investigação, Desenvolvimento e Inovação em Turismo, Guarda, Portugal

    Ricardo Correia

  3. AquaValor – Centro de Valorização e Transferência de Tecnologia da Água, Chaves, Portugal

    Ramiro Gonçalves & José Martins

  4. INESC TEC, Porto, Portugal

    Ramiro Gonçalves, Frederico Branco & José Martins

  5. Universidade de Trás-os-Montes e Alto Douro, Vila Real, Portugal

    Ramiro Gonçalves & Frederico Branco

Authors
  1. Sónia Rodrigues
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  2. Ricardo Correia
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  3. Ramiro Gonçalves
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  4. Frederico Branco
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  5. José Martins
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Corresponding author

Correspondence to Sónia Rodrigues .

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Editors and Affiliations

  1. ISEG, Universidade de Lisboa, Lisbon, Portugal

    Alvaro Rocha

  2. College of Engineering, The Ohio State University, Columbus, OH, USA

    Hojjat Adeli

  3. Institute of Data Science and Digital Technologies, Vilnius University, Vilnius, Lithuania

    Gintautas Dzemyda

  4. DCT, Universidade Portucalense, Porto, Portugal

    Fernando Moreira

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Rodrigues, S., Correia, R., Gonçalves, R., Branco, F., Martins, J. (2022). e-Marketing Influence on Rural Tourism Destination Sustainability: A Conceptual Approach. In: Rocha, A., Adeli, H., Dzemyda, G., Moreira, F. (eds) Information Systems and Technologies. WorldCIST 2022. Lecture Notes in Networks and Systems, vol 470. Springer, Cham. https://doi.org/10.1007/978-3-031-04829-6_40

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