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Perceptions of Digital Nudging for Cervical Testing: A Comparison Four Nudge Types

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Universal Access in Human-Computer Interaction. Novel Design Approaches and Technologies (HCII 2022)

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Abstract

Cervical cancer consumes many lives around the world. Many of these lives could be saved if more women were screened for cervical cancer. This study explored the potential of digital nudging through short electronic messages as a means of increasing women’s participation in cervical screening programs. A questionnaire-based study was designed to explore Norwegian women’s perceptions towards five different types of nudges, with a total of 280 respondents. The results show that women were generally positive towards text message nudging. The type of nudge had a significant effect on the respondents’ perceptions. Messages that invited to an explicit appointment was perceived most positively, and incentives nudges were perceived least positively. About 87% of the participants expressed that it was desirable to receive such invitations via text messages although younger participants were more positive towards digital text messages than older participants. The results may be useful in designing more effective campaigns for increased participation in cervical cancer screening programmes.

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Authors and Affiliations

  1. Oslo Metropolitan University, 0130, Oslo, Norway

    Siri Fagernes & Frode Eika Sandnes

  2. Kristiania University College, 0153, Oslo, Norway

    Thea Bratteberg Ytterland, Siri Fagernes & Frode Eika Sandnes

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  1. Thea Bratteberg Ytterland
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  2. Siri Fagernes
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  3. Frode Eika Sandnes
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Correspondence to Frode Eika Sandnes .

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Editors and Affiliations

  1. Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Margherita Antona

  2. University of Crete and Foundation for Research and Technology - Hellas (FORTH), Heraklion, Crete, Greece

    Constantine Stephanidis

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Ytterland, T.B., Fagernes, S., Sandnes, F.E. (2022). Perceptions of Digital Nudging for Cervical Testing: A Comparison Four Nudge Types. In: Antona, M., Stephanidis, C. (eds) Universal Access in Human-Computer Interaction. Novel Design Approaches and Technologies. HCII 2022. Lecture Notes in Computer Science, vol 13308. Springer, Cham. https://doi.org/10.1007/978-3-031-05028-2_14

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  • DOI: https://doi.org/10.1007/978-3-031-05028-2_14

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