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Influence Vaccination Policy, Through Social Media Promotion (Study: West Java, East Java, and Central Java)

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Social Computing and Social Media: Design, User Experience and Impact (HCII 2022)

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Abstract

The number of Covid-19 cases in Indonesia is still high. One of the efforts made by the government is vaccination. West Java, East Java, and Central Java have also implemented vaccination policies. The priority targets for vaccination in these three provinces are the general public. This study looks at the effect of vaccination policies in West Java, East Java, and Central Java through promotions on social media. The rapid growth of cases globally has caused panic, fear, and anxiety during this time. This study uses a qualitative descriptive approach and Qualitative Data Analysis Software (QDAS) data taken through Twitter accounts (@dinkesJabar, @DinkesJatim, and @DinkesJateng). Furthermore, the data is encoded using NVivo 12 plus. Researchers will describe the results of the NVivo process to find out promotions related to vaccination in the three accounts. And the concepts used are Policy Influence Vaccination and Social Media. The results show that data is one of the critical factors in the current digitalization era, which can be an essential source of information. The government also uses big data to create work efficiency and effectiveness in policymaking as a form of effort. The effect of vaccination policy through social media promotion is not very effective because it can be seen from the rise of the @Dinkesjabar @Dinkesjatim and @Dinkesjateng Twitter accounts that the hashtag related to vaccination is still very minimal. Then the data obtained shows the success of immunization in West Java, East Java. Central Java is the vaccination policy through the door-to-door, mobile vaccination mobilization, mobile vaccine bus, and cooperation with the TNI-Polri, academics, and the community in general. This success fulfills what is targeted by the provincial government.

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Correspondence to Ekklesia Hulahi .

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Hulahi, E., Nurmandi, A., Muallidin, I., Loilatu, M.J., Kurniawan, D. (2022). Influence Vaccination Policy, Through Social Media Promotion (Study: West Java, East Java, and Central Java). In: Meiselwitz, G. (eds) Social Computing and Social Media: Design, User Experience and Impact. HCII 2022. Lecture Notes in Computer Science, vol 13315. Springer, Cham. https://doi.org/10.1007/978-3-031-05061-9_39

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  • DOI: https://doi.org/10.1007/978-3-031-05061-9_39

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