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The Internet-of-Things and AI and Their Use for Marketers

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Social Computing and Social Media: Applications in Education and Commerce (HCII 2022)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 13316))

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Abstract

The current digital transformation, called Industry 4.0 and representing the fourth industrial revolution in manufacturing and industry, influences production of goods and services as well as value chains and business models. Automation, Big Data, AI (artificial intelligence) and IoT (Internet-of-Things) are technologies within Industry 4.0 that create so-called Smart Factories allowing the manufacturer to control the entire production from one platform.

In the future, IoT will play a central role in every-day life and it will open new business and market opportunities as well as it will give market actors room for being active creators.

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Authors and Affiliations

  1. Technische Hochschule Lübeck, Public Corporation, Mönkhofer Weg 239, 23562, Lübeck, Germany

    Marc Oliver Opresnik

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  1. Marc Oliver Opresnik
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Correspondence to Marc Oliver Opresnik .

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Editors and Affiliations

  1. Towson University, Towson, MD, USA

    Gabriele Meiselwitz

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© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG

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Opresnik, M.O. (2022). The Internet-of-Things and AI and Their Use for Marketers. In: Meiselwitz, G. (eds) Social Computing and Social Media: Applications in Education and Commerce. HCII 2022. Lecture Notes in Computer Science, vol 13316. Springer, Cham. https://doi.org/10.1007/978-3-031-05064-0_23

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  • DOI: https://doi.org/10.1007/978-3-031-05064-0_23

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-05063-3

  • Online ISBN: 978-3-031-05064-0

  • eBook Packages: Computer ScienceComputer Science (R0)

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