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Evaluating the Post-pandemic Tourist Experience: A Scale for Tourist Experience in Valparaíso, Chile

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Social Computing and Social Media: Applications in Education and Commerce (HCII 2022)

Abstract

Tourist eXperience (TX) is a concept discussed by many authors over the last couple of decades. TX can be approached as a particular case of Costumer eXperience (CX). TX evaluation is complex and challenging, due to its multidimensional nature, and because TX is highly personal. General and specific TX scales have been proposed. Tourism was extremely affected by the COVID-19 global pandemic. New concerns and procedures have emerged for safe trips, and they will likely become the norm in the post-pandemic era. Our study aims to develop a scale to evaluate TX in Valparaíso, Chile. We present a preliminary version of the scale, that includes 56 items, grouped in 8 dimensions: emotions, local culture, authenticity of the place, entertainment, services, post-pandemic experience, loyalty, and general perception. It includes 13 original items, and 43 adapted items, from other authors. The scale will be further validated and refined based on experts’ judgment, experiments, and statistical validation.

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Acknowledgments

This project was financed by Dirección General de Investigación of Universidad de Playa Ancha, Chile (Concurso Regular 2020, code HUM 04-2122).

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Correspondence to Virginica Rusu .

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Rusu, V., Márquez, L., González, P., Rusu, C. (2022). Evaluating the Post-pandemic Tourist Experience: A Scale for Tourist Experience in Valparaíso, Chile. In: Meiselwitz, G. (eds) Social Computing and Social Media: Applications in Education and Commerce. HCII 2022. Lecture Notes in Computer Science, vol 13316. Springer, Cham. https://doi.org/10.1007/978-3-031-05064-0_25

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  • DOI: https://doi.org/10.1007/978-3-031-05064-0_25

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