Abstract
Tourist eXperience (TX) is a concept discussed by many authors over the last couple of decades. TX can be approached as a particular case of Costumer eXperience (CX). TX evaluation is complex and challenging, due to its multidimensional nature, and because TX is highly personal. General and specific TX scales have been proposed. Tourism was extremely affected by the COVID-19 global pandemic. New concerns and procedures have emerged for safe trips, and they will likely become the norm in the post-pandemic era. Our study aims to develop a scale to evaluate TX in Valparaíso, Chile. We present a preliminary version of the scale, that includes 56 items, grouped in 8 dimensions: emotions, local culture, authenticity of the place, entertainment, services, post-pandemic experience, loyalty, and general perception. It includes 13 original items, and 43 adapted items, from other authors. The scale will be further validated and refined based on experts’ judgment, experiments, and statistical validation.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Yang, Y., Mao, Z., Zhang, X.: Better sleep, better trip: the effect of sleep quality on tourists’ experiences. Ann. Tour. Res. 87, 103153 (2021)
Laming, C., Mason, K.: Customer experience - an analysis of the concept and its performance in airline brands. Res. Transp. Bus. Manag. 10, 15–25 (2014)
Lewis, J.R.: Usability: lessons learned... and yet to be learned. Int. J. Hum.-Comput. Interact. 30(9), 663–684 (2014)
Rusu, V., Rusu, C., Botella, F., Quiñones, D.: Customer experience: is this the ultimate experience? In: Interacción 2018, Proceedings of the XIX International Conference on Human Computer Interaction. ACM (2018)
Rusu, V., Rusu, C., Botella, F., Quiñones, D., Bascur, C., Rusu, V.Z.: Customer experience: a bridge between service science and human-computer interaction. In: Ahram, T., Karwowski, W., Pickl, S., Taiar, R. (eds.) IHSED 2019. AISC, vol. 1026, pp. 385–390. Springer, Cham (2020). https://doi.org/10.1007/978-3-030-27928-8_59
Rusu, C., Rusu, V., Quiñones, D., Roncagliolo, S., Rusu, V.Z.: Evaluating online travel agencies’ usability: what heuristics should we use? In: Meiselwitz, G. (ed.) SCSM 2018. LNCS, vol. 10913, pp. 121–130. Springer, Cham (2018). https://doi.org/10.1007/978-3-319-91521-0_10
Rusu, V., Rusu, C., Quiñones, D., Botella, F., Roncagliolo, S., Rusu, V.Z.: On-line travel agencies’ usability: evaluator experience. In: Meiselwitz, G. (ed.) SCSM 2019. LNCS, vol. 11579, pp. 452–463. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-21905-5_35
Díaz, J., et al.: Website transformation of a Latin American airline: effects of cultural aspects and user experience on business performance. IEEE LA Trans. 17(5), 766–774 (2019)
Rusu, C., Rusu, V.Z., Muñoz, P., Rusu, V., Roncagliolo, S., Quiñones, D.: On user experience in virtual museums. In: Meiselwitz, G. (ed.) SCSM 2017. LNCS, vol. 10282, pp. 127–136. Springer, Cham (2017). https://doi.org/10.1007/978-3-319-58559-8_12
Rusu, V.Z., Quiñones, D., Rusu, C., Cáceres, P., Rusu, V., Roncagliolo, S.: Approaches on user experience assessment: user tests, communicability and psychometrics. In: Meiselwitz, G. (ed.) SCSM 2018, LNCS, vol. 10913, pp. 97–111. Springer, Cham (2018). https://doi.org/10.1007/978-3-319-91521-0_8
Rusu, V., Rusu, C., Cáceres, P., Rusu, V., Quiñones, D., Muñoz, P.: On user experience evaluation: combining user tests and psychometrics. In: Karwowski, W., Ahram, T. (eds.) IHSI 2018. AISC, vol. 722, pp. 626–632. Springer, Cham (2018). https://doi.org/10.1007/978-3-319-73888-8_97
Delgado, D., Zamora, D., Quiñones, D., Rusu, C., Roncagliolo, S., Rusu, V.: User experience heuristics for national park websites. In: Meiselwitz, G. (ed.) SCSM 2020. LNCS, vol. 12195, pp. 194–204. Springer, Cham (2020). https://doi.org/10.1007/978-3-030-49576-3_14
Rusu, V., et al.: Assessing the customer eXperience based on quantitative data: virtual travel agencies. In: Marcus, A. (ed.) DUXU 2016. LNCS, vol. 9746, pp. 499–508. Springer, Cham (2016). https://doi.org/10.1007/978-3-319-40409-7_47
Rusu, V., Rusu, C., Guzmán, D., Roncagliolo, S., Quiñones, D.: Online travel agencies as social media: analyzing customers’ opinions. In: Meiselwitz, G. (ed.) SCSM 2017. LNCS, vol. 10282, pp. 200–209. Springer, Cham (2017). https://doi.org/10.1007/978-3-319-58559-8_17
Rusu, V., Rusu, C., Quiñones, D., Roncagliolo, S., Carvajal, V., Muñoz, M.: Customer experience in Valparaiso hostels: analyzing tourists’ opinions. In: Meiselwitz, G. (ed.) SCSM 2020. LNCS, vol. 12195, pp. 226–235. Springer, Cham (2020). https://doi.org/10.1007/978-3-030-49576-3_17
Subsecretaría de Turísmo, Gobierno de Chile. http://www.subturismo.gob.cl/barometros/. Accessed 01 Feb 2022
ISO 9241-210: Ergonomics of Human-system Interaction—Part 210: Human-centered Design for Interactive Systems. International Organization for Standardization (2010)
Stein, A., Ramaseshan, B.: Towards the identification of customer experience touch point elements. J. Retail. Consum. Serv. 30, 8–19 (2016)
Thompson, M.: The CX tower of Babel: what CX job descriptions tell us about corporate CX initiatives. Interactions 25(3), 74–77 (2018)
Gentile, C., Spiller, N., Noci, G.: How to sustain the customer experience: an overview of experience components that co-create value with the customer. Eur. Manag. J. 25(5), 395–410 (2007)
Tussyadiah, I.: Toward a theoretical foundation for experience design in tourism. J. Trav. Res. 53(5), 543–564 (2014)
Bosangit, C., Hibbert, S., McCabe, S.: If I was going to die I should at least be having fun: travelblogs, meaning and tourist experience. Ann. Tour. Res. 55, 1–14 (2015)
Tung, V., Ritchie, J.R.: Exploring the essence of memorable tourism experiences. Ann. Tour. Res. 38(4), 1367–1386 (2011)
Godovykh, M., Tasci, A.: Customer experience in tourism: a review of definitions, components, and measurements. Tour. Manag. Pers. 35, 100694 (2020)
Walls, A., Okumus, F., Wang, Y., Kwun, D.: An epistemological view of consumer experiences. Int. J. Hosp. Manag. 30, 10–21 (2011)
Joo, D., Xu, W., Lee, J., Lee, C., Woosnam, K.M.: Residents’ perceived risk, emotional solidarity, and support for tourism amidst the COVID-19 pandemic. J. Dest. Market. Manag. 19, 100553 (2021)
Hassan, S., Soliman, M.: COVID-19 and repeat visitation: Assessing the role of destination social responsibility, destination reputation, holidaymakers’ trust and fear arousal. J. Dest. Market. Manag. 19, 100495 (2021)
Gallarza, M., Gil, I.: La investigación conceptual sobre valor percibido en la experiencia turística. Propuesta de un Modelo Verbal Gráfico. Estudios turísticos 174, 7–32 (2007)
Kim, J., Ritchie, J., McCormick, B.: Development of a scale to measure memorable tourism experiences. J. Trav. Res. 51(1), 12–25 (2010)
Martín-Ruiz, D., Castellanos-Verdugo, M., Oviedo-García, M.: A visitors’ evaluation index for a visit to an archaeological site. Tour. Manag. 31, 590–596 (2010)
Ali, F., Hussain, K., Ragavan, N.: Memorable customer experience: examining the effects of customers experience on memories and loyalty in Malaysian resort hotels. Proc. Soc. Behav. Sci. 144, 273–279 (2014)
Kim, J.: The antecedents of memorable tourism experiences: the development of a scale to measure the destination attributes associated with memorable experiences. Tour. Manag. 44, 34–45 (2014)
Lu, L., Chi, C., Liu, Y.: Authenticity, involvement, and image: evaluating tourist experiences at historic districts. Tour. Manag. 50, 85–96 (2015)
Sarra, A., Di Zio, S., Cappucci, M.: A quantitative valuation of tourist experience in Lisbon. Ann. Tour. Res. 53, 1–16 (2015)
Chen, H., Rahman, I.: Cultural tourism: an analysis of engagement, cultural contact, memorable tourism experience and destination loyalty. Tour. Manag. Persp. 26, 153–163 (2018)
Coelho, M., Gosling, M.: Memorable Tourism Experience (MTE): scale proposal and test. Tour. Manag. Stud. 14(4), 15–24 (2018)
Lončarić, D., Dlačić, J., Perišić, M.: What makes summer vacation experience memorable? An empirical study from Croatia. Zbornik Veleučilišta u Rijeci 6(1), 67–80 (2018)
Saayman, M., Li, G., Uysal, M., Song, H.: Tourist satisfaction and subjective well-being: an index approach. Int. J. Tourism Res. 20, 388–399 (2018)
Torres, P., Baez, S.: Tourist experience measurement in Quito city. Rev. Bras. Pesq. Tur. São Paulo 12(1), 133–156 (2018)
Acknowledgments
This project was financed by Dirección General de Investigación of Universidad de Playa Ancha, Chile (Concurso Regular 2020, code HUM 04-2122).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Rusu, V., Márquez, L., González, P., Rusu, C. (2022). Evaluating the Post-pandemic Tourist Experience: A Scale for Tourist Experience in Valparaíso, Chile. In: Meiselwitz, G. (eds) Social Computing and Social Media: Applications in Education and Commerce. HCII 2022. Lecture Notes in Computer Science, vol 13316. Springer, Cham. https://doi.org/10.1007/978-3-031-05064-0_25
Download citation
DOI: https://doi.org/10.1007/978-3-031-05064-0_25
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-05063-3
Online ISBN: 978-3-031-05064-0
eBook Packages: Computer ScienceComputer Science (R0)