Abstract
This study explored the visual strategies and operational implications of users scrolling through short videos provided by a short-video app. A within-subjects design with 2 (title position: title above video/title below video) × 2 (interaction area position: lower left interaction area/lower right interaction area) conditions was adopted. The eye-tracking experiment and questionnaire survey were combined to understand participants’ preferences for different conditions. A total of 30 participants were recruited for the experiment. Both the eye-tracking experiment and questionnaire survey data showed that the participants preferred the design with the title above the video and the lower right interaction area. A plausible explanation is that the title above video arrangement facilitated information filtering and was congruent with the participants’ existing browsing habits. Meanwhile, the lower right interaction area was easy to operate and more accommodating.
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Jia, W., Zhou, R., Chen, N., Shi, Y. (2022). Examining the Usability of a Short-Video App Interface Through an Eye-Tracking Experiment. In: Soares, M.M., Rosenzweig, E., Marcus, A. (eds) Design, User Experience, and Usability: UX Research, Design, and Assessment. HCII 2022. Lecture Notes in Computer Science, vol 13321. Springer, Cham. https://doi.org/10.1007/978-3-031-05897-4_29
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