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Developing Personas in UX Process: A Case Study for a Web-Documentary to Increase Empathy Among Social Groups

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Design, User Experience, and Usability: UX Research, Design, and Assessment (HCII 2022)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 13321))

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Abstract

This paper aims to present the process of personas development for a digital solution to increase empathy among social groups. It is a part of a research focusing on promoting empathy in university students related to external groups through a web-based platform, with the broader concern of contributing to the fight against prejudice and discrimination with immigrants in European countries. Research has demonstrated that empathy can have an important role in decreasing bias related to external groups. Also, developing personas is an important part of the UX process; however, its use is often misunderstood, and developers’ interests bias its development. A reliable and well-prepared data collection comprising tools development – such as interviews and questionnaires- is crucial for personas creation. In this sense, this paper presents a case study of personas creation, from tools development and application to data analysis and personas definition. – As a result of data collection, three personas were developed based on 83 European university students’ respondents.

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Acknowledgements

Research funded by CIAUD Project UID/EAT/4008/2020 and ITI -LARSyS-FCT Pluriannual funding’s 2020–2023 (UIDB/50009/2020).

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Authors and Affiliations

  1. CIAUD, Faculdade de Arquitetura, Universidade de Lisboa, Rua Sá Nogueira, 1349-063, Lisbon, Portugal

    Elisângela Vilar, Francisco Rebelo & Paulo Noriega

  2. ITI- LARSyS, Universidade de Lisboa, Rua Sá Nogueira, 1349-063, Lisbon, Portugal

    Elisângela Vilar, Sónia Rafael, Francisco Rebelo & Paulo Noriega

  3. Faculdade de Arquitetura, Universidade de Lisboa, Rua Sá Nogueira, 1349-063, Lisbon, Portugal

    Milena Monteiro

Authors
  1. Elisângela Vilar
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  2. Milena Monteiro
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  3. Sónia Rafael
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  4. Francisco Rebelo
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  5. Paulo Noriega
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Correspondence to Elisângela Vilar .

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Editors and Affiliations

  1. Southern University of Science and Technology – SUSTech, Shenzhen, China

    Marcelo M. Soares

  2. World Usability Day and Bubble Mountain Consulting, Newton Center, MA, USA

    Elizabeth Rosenzweig

  3. Aaron Marcus and Associates, Berkeley, CA, USA

    Aaron Marcus

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Vilar, E., Monteiro, M., Rafael, S., Rebelo, F., Noriega, P. (2022). Developing Personas in UX Process: A Case Study for a Web-Documentary to Increase Empathy Among Social Groups. In: Soares, M.M., Rosenzweig, E., Marcus, A. (eds) Design, User Experience, and Usability: UX Research, Design, and Assessment. HCII 2022. Lecture Notes in Computer Science, vol 13321. Springer, Cham. https://doi.org/10.1007/978-3-031-05897-4_7

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  • DOI: https://doi.org/10.1007/978-3-031-05897-4_7

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-05896-7

  • Online ISBN: 978-3-031-05897-4

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