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The Knowledge Payment Turn in Human-Computer Interaction: A Study from the Para-Social Interaction Perspective

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Cross-Cultural Design. Interaction Design Across Cultures (HCII 2022)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 13311))

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Abstract

With the progress of human-computer interaction technology, knowledge communication in China is gradually shifting from offline to online. Nowadays, online knowledge payment has become a new way for knowledge communication. However, the convenience and abundance of online knowledge not only makes it difficult for users to choose, but also creates problems such as knowledge anxiety, which is directly reflected in the declining revenue of the online knowledge payment industry. In this online context, the interaction between human and computer has become an important field of the current knowledge communication research, and para-social interaction can reflect this relationship to some extent.

This research based on qualitative approach, using the semi-structured method to conduct in-depth interviews with six users who have online knowledge payment experience. According to the interview results, four dimensions affecting users’ psychology and behavior are summarized: the perception of character roles, the continuation of interactive relationships, the appearance of online knowledge communication, and the dissonance of human-computer interaction. The research results not only point out that there is a gap between users' subjectivity and media experience in the online knowledge payment process, but also clarify the current knowledge communication from a psychological approach.

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Authors and Affiliations

  1. School of Film Television and Communication, Xiamen University of Technology, Xiamen, Fujian, China

    Wu Wei & Weilong Wu

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  1. Wu Wei
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  2. Weilong Wu
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Correspondence to Weilong Wu .

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  1. Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

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Wei, W., Wu, W. (2022). The Knowledge Payment Turn in Human-Computer Interaction: A Study from the Para-Social Interaction Perspective. In: Rau, PL.P. (eds) Cross-Cultural Design. Interaction Design Across Cultures. HCII 2022. Lecture Notes in Computer Science, vol 13311. Springer, Cham. https://doi.org/10.1007/978-3-031-06038-0_8

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  • DOI: https://doi.org/10.1007/978-3-031-06038-0_8

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