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Effects of Age, Motivation, and Hindrance Factors on Douyin Usage

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Cross-Cultural Design. Interaction Design Across Cultures (HCII 2022)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 13311))

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Abstract

The development of social media platforms has brought global attention to short video applications; in China, this is especially true of Douyin. This study aims to find out: how different generations of people perceive and react to this age of short video dominance; what factors affect behaviors towards Douyin usage; and what level of influence each of these factors has on the behaviours. From the established scholarship, we gleaned insights to develop our framework of various motivation and hindrance factors that may influence each generation’s response to short video application usage. We then conducted a survey that garnered responses from 169 participants to evaluate the extent of influence each factor had on the different generations. This led to a further examination of both their attitudes towards Douyin, and their usage of Douyin, measured by time spent on the application. Our results found three main factors that motivate users to use Douyin: to seek entertainment; to seek self-status; and to disseminate information. On the other hand, the most common factors that hinder users from using Douyin are: dissatisfaction with content and how immersed one is made to become when using the application. The results for Generation Z also show a distinctive difference in time spent on Douyin, compared to that of Generations X and Y. This age factor plays a crucial role in mediating how much time a user spends on Douyin, with each generation identifying different purposes for using the application.

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Authors and Affiliations

  1. Department of Industrial Engineering, Tsinghua University, Beijing, 100084, China

    Dian Yu, Chuwen Wang, Ramirez P. Widagdo, Xiaojun Lai & Pei-Luen Patrick Rau

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  1. Dian Yu
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  2. Chuwen Wang
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  3. Ramirez P. Widagdo
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Correspondence to Pei-Luen Patrick Rau .

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  1. Tsinghua University, Beijing, China

    Pei-Luen Patrick Rau

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Yu, D., Wang, C., Widagdo, R.P., Lai, X., Rau, PL.P. (2022). Effects of Age, Motivation, and Hindrance Factors on Douyin Usage. In: Rau, PL.P. (eds) Cross-Cultural Design. Interaction Design Across Cultures. HCII 2022. Lecture Notes in Computer Science, vol 13311. Springer, Cham. https://doi.org/10.1007/978-3-031-06038-0_9

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  • DOI: https://doi.org/10.1007/978-3-031-06038-0_9

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