Abstract
Autonomous vehicles (AVs) are Artificial Intelligence (AI)-enabled service robots. Whilst having the potential to enhance our transport systems and journey experiences, there are concerns that the public may be reluctant to adopt AVs, largely driven by doubts about their safety. In this study, we focussed on the role of the exterior vehicle design to instil a sense of safety on behalf of the passenger and bystander, i.e. pedestrians and cyclists. Senior automotive and transport designers were interviewed to identify key design features which revealed a common understanding of key features but also an apparent dichotomy or incompatibility in terms of design directions when considering passengers versus bystanders. Furthermore, designers’ understanding was largely based on their experience of conventional vehicles leading to uncertainty as to the validity in the context of future AVs. The results provide an initial set of design features that will be tested and evaluated with prospective AV users to explore the potential knowledge gap between designers’ intentions and customers’ expectation. This will provide design practitioners tangible, relatable anchors to direct activities towards critical design features whilst enabling design management to introduce more objectivity in their decision making.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Similar content being viewed by others
References
Begg, D.: A 2050 vision for London: what are the implications of driverless transport. Clear Channel (2014)
Fraedrich, E., Lenz, B.: Societal and individual acceptance of autonomous driving. In: Maurer, M., Gerdes, J.C., Lenz, B., Winner, H. (eds.) Autonomous Driving, pp. 621–640. Springer, Heidelberg (2016). https://doi.org/10.1007/978-3-662-48847-8_29
Montoro, L., Useche, S.A., Alonso, F., Lijarcio, I., Bosó-Seguí, P., Martí-Belda, A.: Perceived safety and attributed value as predictors of the intention to use autonomous vehicles: a national study with Spanish drivers. Saf. Sci. 120(2019), 865–876 (2019)
Fisher, D.L., Horrey, W.J., Lee, J.D., Regan, M.A. (eds.): Hand-Book of Human Factors for Automated, Connected, and Intelligent Vehicles. Taylor & Francis Group, Boca Raton (2020)
Detjen, H., Faltaous, S., Pfleging, B., et al.: How to increase automated vehicles’ acceptance through in-vehicle interaction design: a review. Int. J. Hum.-Comput. Interact. 37(4), 308–330 (2021)
Creusen, M.E.H., Schoormans, J.P.L.: The different roles of product appearance in consumer choice. J. Prod. Innov. Manag. 22(1), 63–81 (2005)
Pan, Y., Burnap, A., Hartley, J., Gonzalez, R., Papalambros, P.Y.: Deep design: product aesthetics for heterogeneous markets. In: Proceedings of the 23rd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, pp. 1961–1970, August 2017
Kukova, M., Diels, C. Jordan, P., Franco-Jorge, M., Anderson, J., Kharouf, H.: Do we really know which vehicle attributes are important for customers? In: Proceedings of the 10th Design and Emotion conference, Amsterdam, 27–30 October 2016 (2016)
Wasser, J., Diels, C., Baxendale, A., Tovey, M.: Ergonomic evaluation of a driverless pod design. In: Proceedings of the International Meeting Human Factors and Ergonomics Society (HFES), 1–5 October 2018, Philadelphia, US (2018)
Crilly, N., Moultrie, J., Clarkson, P.J.: Shaping things: intended consumer response and the other determinants of product form. Des. Stud. 30(3), 224–254 (2009). https://doi.org/10.1016/j.destud.2008.08.001
Stylidis, K., Rossi, M., Zukas, J., Soderberg, R.: Addressing information asymmetry during design: customer-centric approach to harmonization of car body split-lines. Procedia CIRP 104, 110–115 (2021). https://doi.org/10.1016/j.procir.2021.11.019
Krippendorff, K., Butter, R.: Product semantics: exploring the symbolic qualities of form. Innovation 3(2), 4–9 (1984)
Crilly, N., Maier, A.M., Clarkson, P.J.: Representing artefacts as media: modelling the relationship between designer intent and consumer experience. Int. J. Des. 2(3), 15–27 (2008)
Andreasen, M.M.: Design methodology. J. Eng. Des. 2(4), 321–335 (1991)
Hull, N.: Car Design Essentials Part 1–3 (2018). https://www.cardesignnews.com/opinion/car-design-essentials-part-1-bones/25915.article. Accessed 10 Mar 2022
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Diels, C., Stylidis, K., Mausbach, A., Harrow, D. (2022). Shaping Autonomous Vehicles: Towards a Taxonomy of Design Features Instilling a Sense of Safety. In: Stephanidis, C., Antona, M., Ntoa, S. (eds) HCI International 2022 Posters. HCII 2022. Communications in Computer and Information Science, vol 1583. Springer, Cham. https://doi.org/10.1007/978-3-031-06394-7_24
Download citation
DOI: https://doi.org/10.1007/978-3-031-06394-7_24
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-06393-0
Online ISBN: 978-3-031-06394-7
eBook Packages: Computer ScienceComputer Science (R0)