Abstract
New products are developed by planners with ideas in mind, taking into account customer needs as well as new technologies. The planners derive their ideas for new products by imagining the “future life” they wish to realize. However, the background and purpose of why the action is important in the “future life” envisioned by the planners is not visualized and is not utilized in the development process or in the company's intellectual assets. In other words, it is necessary to visualize the differences in the values of life that are important in daily life in order to share the objectives. By doing so, we believed that it would be possible to increase the probability of success and the effectiveness of co-creation by converging exploratory efforts with people with different values and with the same objectives.
In order to realize these goals, we considered framing from a qualitative analysis and analyzed the effects of comparing values. We used the Modified Grounded Theory Approach, one of the qualitative research methods, to conduct the analysis. For the sample, we used books published for the general public on “life skills” and “how to deal with household chores” as data. This is because individual values are influenced by the media circulating in the world.
As a result, a suitable framing was found. It was found to consist of a frame consisting of the following three elements that are action/impact/self-realization, which can be compared by expressing their relationship.
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Tomita, A., Kasamatsu, K., Ainoya, T., Yagi, K. (2022). Proposal of Framing to Compare Living Values for Co-creation a Method of Sharing Ideas for New Products in Housing Companies. In: Stephanidis, C., Antona, M., Ntoa, S. (eds) HCI International 2022 Posters. HCII 2022. Communications in Computer and Information Science, vol 1580. Springer, Cham. https://doi.org/10.1007/978-3-031-06417-3_21
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