How Visually Impaired People Use Information Media and E-Commerce in Japan

Abstract

Although existing information technology has several challenges in terms of low levels of accessibility for visually impaired people, it can become a promising tool that encourages them to actively participate in society with appropriate technical development. In this study, a questionnaire-based investigation was conducted to clarify the current state of the information media and functions of accessibility support utilized by visually impaired people. The number of respondents who do not shop online was small. Especially in the blind group, more than 70% stated that they shop online always or often. We also investigated whether visually impaired people sell items, including offline, and the media they use or why they do not sell items. While the data demonstrate that those with blindness can use brick-and-mortar stores where they can sell face-to-face, directly to the store, they imply that those with blindness are apprehensive about selling or listing using ICT devices. The data also indicate that both those with blindness and with low vision would consider selling or listing their items for sale if selling/listing procedures and operations were easier. This suggests that technical support or a solution within a system is required.