Proposal for Visualization of Affective Image in Three Regions of China

Abstract

This paper takes the visual design of tea culture in three different regions of China as examples, compares the perceptual impression brought to people by different cultural atmosphere and environmental background in the three regions, and applies it to the visual design related to tea culture. Questionnaire survey was used to analyze the perceptual impression differences between local residents and foreigners in these three regions, and based on the survey results, suggestions were put forward to improve the impression differences between the two sides, and optimization plans were put forward to facilitate intercultural communication. A survey and analysis of perceptual impressions of three regions of China from the perspective of local residents has been published in HCII2020. As an extension of this project, this paper obtains some effective information from the survey of how foreigners feel about different tea cultures and regional image of other countries from the perspective of foreigners. Finally, the above survey and analysis results of perceptual impression from the three regions are integrated into the visual design proposals of tea culture in the three regions. Through the perspective of local residents and foreigners, fully understand the feelings and ideas of both sides, and realize the effective conversion of design language and cultural transmission and communication.