Service Design Approach for Regional Issues

Abstract

The purpose of this study is to rebrand the Forest Notes product and service through a case study with an audio company. First, we conducted a research on the image of the audio company. Among college students around the age of 20 who were researched, the awareness of the audio company was low. This is thought to be because there are few touch points in media familiar to university students. On the other hand, research has shown that there is trust in technology. Next, we researched which companies made good impressions on us. The five companies that came up as the most impressive were Starbucks, Oriental Land, Nintendo, Apple, and Patagonia. The analysis revealed that all of the companies have developed a clear vision. It is thought that a clear vision and the creation of touch points based on a thorough vision have led to the formation of an image. The next step was to evaluate Forest Notes. From the evaluation, it became clear that although Forest Notes has a high level of performance, it is difficult to create value for users because it does not convey its purpose and intent. We need to clarify our targets and clarify the meaning of Forest Notes. In the future, we will decide on the target, think about UX, and propose a new Forest Notes.