Multiple Perspectives Co-creation Process and Human-Centered Scenario-Oriented Activity Design

Abstract

Design is changing. The object of design has changed from users and products to customers and services, from the interface of products to the touch points of the journey, and from the interaction of digital products to activities in the digital world. In the past, the division of labor in which the designer made the design first, and then provided the design to the user after completion, will become a continuous co-creation activity between the customer and the designer in the future.

Scenario was originally a design tool, but now it has become a design object. This article explores how to carry out human-centered, Scenario-Oriented Activity Design through a multi-perspective co-creation process under such changes.

This paper proposes a framework for connecting activities and scenarios with narratives. The visual narrative combined with the guidance method of switching from multiple perspectives allows the co-creation team to generate multiple empathy, and conduct usage activities, design activities, and facilitating activities at the same time. This paper also proposes a co-creative narrative guiding structure O-S-M-C that echoes the dynamic sequence of activity theory to assist the design of innovative activities. This paper also illustrates with practical examples.