Abstract
In recent years, social media has been used by many businesses, governments and individuals. Social media is helping to build new relationships as well as strengthen existing ones. Many individuals are said to exist merely as searchers of information. However, including anonymous engagement behaviors such as “likes”, they are also considered to be expressing their intentions. We call them Lurker, but can we use Lurker's principles of action to revitalize the local community?
This paper presents the results of an experiment featuring a smart phone social media application (app) intended to incentivize communication during certain health behavior, namely walking, among participating users in Japan, through a non-monetary point system. Our research question is to clarify the point system that have no economic value activate reciprocal motivation and communication by making connections between individuals visible in a non-anonymous manner. Upon analysis of the data obtained, two main findings were revealed. First, over time, the non-anonymous point system where points have no economic value did not effectively activate communication among participants given the experimental conditions. However, when the rules and goals for using points are clearly defined, when point use targets not only individuals but also places or events (as will be explained), and when approval is anonymously and easy to express and feedback easy to obtain, app use becomes sustainable.
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Notes
- 1.
Prior to conducting all social experiments and questionnaires, the project underwent an ethical review by Kyoto Sangyo University and Doshisha University and obtained their approval before conducting the surveys.
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Acknowledgement
The authors acknowledge and thank the members of the Makishima Kizuna Association non-profit organization, Kokarina-no-kai and Kosodate circle in Noshiro for their cooperation in preparation of this paper. This study was funded by JSPS Kakenhi (Grants-in-Aid for Scientific Research by Japan Society for the Promotion of Science) No. JP21K12554.
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Shiozu, Y., Arai, S., Aso, H., Ohara, Y., Shimohara, K. (2022). Examination of Conditions that the Point System Contributes to the Activation of Local Communication. In: Yamamoto, S., Mori, H. (eds) Human Interface and the Management of Information: Visual and Information Design. HCII 2022. Lecture Notes in Computer Science, vol 13305. Springer, Cham. https://doi.org/10.1007/978-3-031-06424-1_9
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