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Analysis of Customer Characteristics of Mobile Carrier Plans in Japan

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Human Interface and the Management of Information: Applications in Complex Technological Environments (HCII 2022)

Part of the book series: Lecture Notes in Computer Science ((LNCS,volume 13306))

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Abstract

Japanese mobile carriers offer very similar plans and prices, and it is not clear in which respects they are differentiating themselves and gaining a competitive advantage. The purpose of this study is to clarify who is interested in which carrier from two perspectives: personal attributes and values, and to find out the points of agreement and difference between the targets set by the communication service companies and the people who intend to use them. With regard to personal attributes, we were not able to find any differences among the carriers. However, from a value perspective, we were able to identify which people were most interested in each carrier. In order to further clarify the differences between the careers, it is necessary to conduct analysis that takes into account factors that may influence intention to use, such as the frequency and duration of Web use and the content of TV commercials.

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Author information

Authors and Affiliations

  1. Graduate School of Management, Tokyo University of Science, Tokyo, Japan

    Ayano Nagai

  2. Department of Management, Tokyo University of Science, Tokyo, Japan

    Yumi Asahi

Authors
  1. Ayano Nagai
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  2. Yumi Asahi
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Corresponding author

Correspondence to Ayano Nagai .

Editor information

Editors and Affiliations

  1. Tokyo University of Science, Tokyo, Saitama, Japan

    Sakae Yamamoto

  2. Tokyo City University, Tokyo, Japan

    Hirohiko Mori

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Nagai, A., Asahi, Y. (2022). Analysis of Customer Characteristics of Mobile Carrier Plans in Japan. In: Yamamoto, S., Mori, H. (eds) Human Interface and the Management of Information: Applications in Complex Technological Environments. HCII 2022. Lecture Notes in Computer Science, vol 13306. Springer, Cham. https://doi.org/10.1007/978-3-031-06509-5_24

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  • DOI: https://doi.org/10.1007/978-3-031-06509-5_24

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-06508-8

  • Online ISBN: 978-3-031-06509-5

  • eBook Packages: Computer ScienceComputer Science (R0)

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