Abstract
The paper explores plausible scenarios for the business environment of mobile network operators (MNOs) after the eventual rollout of 6G. The 6G era is characterized by multi-dimensional uncertainty, as neither the technology nor the business landscape is yet in place. However, futures research methods and scenarios help alleviate uncertainty and provide futures knowledge about plausible developments. Using environmental scanning and expert interviews, the paper presents four scenarios for MNOs based on the assumed rate of change for the sector (transformative vs. conservative) and the market success of the incumbents (continued rise vs. fall). Underneath the scenarios is a shared base of assumptions for which the experts converged; these assumptions of changing market configurations provide a useful synopsis of current expert consensus for 6G business futures.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Ahokangas, P., Matinmikko-Blue, M.: Introduction to special issue “mobile communications and novel business models”. Sustainability 13(2), 674 (2021)
Bariah, L., et al.: A prospective look: key enabling technologies, applications and open research topics in 6G networks. IEEE Access 8, 174792–174820 (2020)
Dang, S., Amin, O., Shihada, B., Alouini, M.-S.: What should 6G be? Nat. Electron. 3, 20–29 (2020)
Lu, Y., Zheng, X.: 6G: a survey on technologies, scenarios, challenges and the related issues. J. Ind. Inf. Integr. 19, 100158 (2020)
Visnawathan, H., Mogensen, P.: Communications in the 6G era. IEEE Access 8, 57063–57074 (2020)
Bhat, J.R., Alqahtani, S.A.: 6G ecosystem: current status and future perspective. IEEE Access 9, 43134–43167 (2021)
Heger, T., Rohrbeck, R.: Strategic foresight for collaborative exploration of new business fields. Technol. Forecast. Soc. Change 79(5), 819–831 (2012)
Gordon, T.J., Glenn, J.C., Jakil, A.: Frontiers of futures research: what’s next? Technol. Forecast. Soc. Change 72(9), 1064–1069 (2005)
Nekkers, J.: Developing scenarios. In: van der Duin, P. (ed.) Foresight in Organizations. Methods and Tools, pp. 11–39. Routledge, New York (2016)
Schwarz, J.O., Ram, C., Rohrbeck, R.: Combining scenario planning and business wargaming to better anticipate future competitive dynamics. Futures 105, 133–142 (2019)
Yrjölä, S., Ahokangas, P., Matinmikko-Blue, M.: Sustainability as a challenge and a driver for novel ecosystemic 6G business scenarios. Sustainability 12(21), 8951 (2020)
Ikezumi, Y.: Mobile wireless business world in the 6G era. M.Sc. thesis, Finland Futures Research Centre, University of Turku (2021). https://urn.fi/URN:NBN:fi-fe2021092847338
Grand View Research. Telecom Market Size, Share & Trends Analysis Report By Service Type (Mobile Data Services, Machine-to-Machine Services), By Transmission (Wireline, Wireless), By End-use, By Region, And Segment Forecasts, 2021–2028 (2021). https://www.grandviewresearch.com/industry-analysis/global-telecom-services-market
Statista. Mobile base station vendor market share worldwide from 2019 to 2021 (2021). https://www.statista.com/statistics/1134472/global-mobile-base-station-vendor-market-share/
China Mobile. Monthly Customer Data (2022). https://www.chinamobileltd.com/en/ir/operation_m.php
Google Trends. 5G, 6G - Explore - Google Trends, 29 January 2022. https://trends.google.com/trends/explore?date=all&q=5G,6G
Ali-Yrkkö, J.: The role of Nokia in the finnish economy. In: Ali-Yrkkö, J. (ed.) Nokia and Finland in a Sea of Change. ETLA. The Research Institute of the Finnish Economy (2010)
Porter, M.E., Sölvell, Ö.: Finland and Nokia: Creating the World’s Most Competitive Economy. Harvard Business School Case 702-427 (2002)
Chowdhury, M.Z., Shahjalal, M.R., Ahmed, S., Jang, Y.M.: 6G wireless communication systems: applications, requirements, technologies, challenges and research directions. IEEE Open J. Commun. Soc. 1, 957–975 (2020)
Stanoevska-Slabeva, K., Wozniak, T.: Opportunities and threats by mobile platforms: the (new) role of mobile network operators. In: 2010 14th International Conference on Intelligence in Next Generation Networks. IEEE Xplore (2010)
Yrjöla, S., Ahokangas, P., Matinmikko-Blue, M.: Platform-based business models in future mobile operator business. J. Bus. Models 9(4), 67–93 (2021)
6G Flagship. White Paper on Business of 6G (2020). https://www.oulu.fi/6gflagship/6g-white-paper-business-of-6g
Gordon, T.J.: The methods of future research. Ann. Am. Acad. Polit. Soc. Sci. 522, 25–35 (1992)
Gordon, T.J., Glenn, J.C.: Environmental scanning. In: The Millenium Project, Futures Research Methodology – V30 (2009)
Schwartz, P.: The art of the long view: planning for the future in an uncertain world (1996)
Heinonen, S., Ruotsalainen, J.: Futures clinique—method for promoting futures learning and provoking radical futures. Eur. J. Futures Res. 1(1), 1–11 (2013). https://doi.org/10.1007/s40309-013-0007-4
Damodaran, A.: Narrative and Numbers. The Value of Stories in Business. Columbia Business School Publishing (2017)
Bauer, J.M., Bohlin, E.: Regulation and innovation in 5G markets. Telecommun. Policy 46(4), 102260 (2021)
Briglauer, W., Camarda, E.M., Vogelsang, I.: Path dependencies versus efficiencies in regulation: evidence from “old” and “new” broadband markets in the EU. Telecommun. Policy 43(8), 101825 (2019)
Shiller, R.: Narrative Economics: How Stories Go Viral and Drive Major Economic Events. Princeton University Press, Princeton (2019)
Acknowledgements
This study has received financial support from the Strategic Research Council at the Academy of Finland [grant nos. 335980, 335989]. Professor, Dr. Jari Kaivo-oja gratefully acknowledge financial support from the Research Council of Lithuania (LMTLT) and the European Regional Development Fund implementing the project “Platforms of Big Data Foresight (PLATBIDAFO)” (project No. 01.2.2-LMT-K-718-02-0019).
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2022 Springer Nature Switzerland AG
About this paper
Cite this paper
Ikezumi, Y., Knudsen, M.S., Kaivo-oja, J. (2022). Plausible 6G Futures: Scenarios for the Future MNO Business Environment in the 6G Era. In: Uden, L., Ting, IH., Feldmann, B. (eds) Knowledge Management in Organisations. KMO 2022. Communications in Computer and Information Science, vol 1593. Springer, Cham. https://doi.org/10.1007/978-3-031-07920-7_26
Download citation
DOI: https://doi.org/10.1007/978-3-031-07920-7_26
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-07919-1
Online ISBN: 978-3-031-07920-7
eBook Packages: Computer ScienceComputer Science (R0)