Abstract
The effect of the learning styles of management students on a learning experience in marketing management game was studied. The scales on learning experience and Kolb's learning styles inventory were administered on 120 students who played the game. The findings of the study revealed a significant effect of Concrete Experience (CE) and Abstract Conceptualization (AC) on the learning experience. The gender-wise significant difference was observed in the learning experience. Findings of the study revealed a significant interactive effect of gender and Reflective Observation style of learning on the learning experience in the marketing management game.
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Shukla, R.K., Sainy, M. (2022). Effect of Learning Styles on Learning Experience in Marketing Management Game. In: Dhar, U., Dubey, J., Dumblekar, V., Meijer, S., Lukosch, H. (eds) Gaming, Simulation and Innovations: Challenges and Opportunities. ISAGA 2021. Lecture Notes in Computer Science, vol 13219. Springer, Cham. https://doi.org/10.1007/978-3-031-09959-5_14
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