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The Impact of Brand Loyalty Determinants on the Tourists’ Choice of Five Stars Hotels in Jordan

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The Effect of Information Technology on Business and Marketing Intelligence Systems

Part of the book series: Studies in Computational Intelligence ((SCI,volume 1056))

Abstract

This Study aims to investigate the determinants of brand loyalty (Customer satisfaction, Price sensitivity and word of mouth) affecting tourists’ choice of five stars hotels on Jordan. The population of the study consisted of people who frequent select these hotels to stay. The researcher study data were collected using the non-random sampling method, where (400) questionnaires were distributed to people who visited five-star hotels in Amman, Aqaba and the Dead Sea. To achieve the objective of the study, and to test hypotheses, the researcher used statistical program of social Sciences (SPSS) and (AMOS). The study results revealed that there is a statistical significant impact of brand loyalty determinants on tourists’ choice in five stars hotel in Jordan, based on the study results the researchers recommends managers and decision makers should provide a superior service quality also training the staff and every person who would contact the tourists, finally they should undertake promotional and informational marketing activities. Thus, the guest has wonderful experience which will ultimately lead customer to be loyalty to the brand and repeat their visits to the same hotel.

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Authors and Affiliations

  1. Marketing Department, Faculty of Administrative and Financial Sciences, Petra University, Jordan, P.O. Box 961343, Amman, 11196, Jordan

    Reem Abu Qurah & Anber Abraheem Shlash Mohammad

  2. Department of Business Administration, Faculty of Economics and Administrative Sciences, Al Al-Bayt University, P.O. BOX 130040, Mafraq, 25113, Jordan

    Nida’a Al-Husban & Sulieman Ibraheem Shelash Al-Hawary

  3. Kuwait Civil Aviation, Ishbiliyah Block 1, Street 122, Home 1, Kuwait, Kuwait

    Faraj Mazyed Faraj Aldaihani

  4. Business Management and Public Administration, Department of Business Administration, Faculty of Finance and Business Administration, Al Al-Bayt University, P.O.BOX 130040, Mafraq, 25113, Jordan

    Riad Ahmad Mohammed Abazeed

  5. Department of Business Administration, Faculty of Business School, Qussim University, P.O.BOX 6502, Al Russ City, 51452, Saudi Arabia

    Ibrahim Rashed Soliaman AlTaweel

  6. Department of Marketing, School of Business, The University of Jordan, Amman, 11942, Jordan

    Muhammad Turki Alshurideh

  7. Department of Management, College of Business, University of Sharjah, 27272, Sharjah, United Arab Emirates

    Muhammad Turki Alshurideh

  8. Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, Zarqa, Jordan

    Barween Al Kurdi

Authors
  1. Reem Abu Qurah
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  2. Nida’a Al-Husban
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  8. Muhammad Turki Alshurideh
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Correspondence to Sulieman Ibraheem Shelash Al-Hawary .

Editor information

Editors and Affiliations

  1. Dept of Mngmnt, Cllg of Busness Admin, University of Sharjah, Sharjah, United Arab Emirates

    Muhammad Alshurideh

  2. Department of Business Administration, Faculty of Economics and Administrative Sciences, Hashemite University, Zarqa, Jordan

    Barween Hikmat Al Kurdi

  3. Management Information Systems Department, School of Business, University of Jordan, Aqaba, Jordan

    Ra’ed Masa’deh

  4. Skyline University College, Sharjah, United Arab Emirates

    Haitham M. Alzoubi

  5. Research Institute of Sciences and Engineering, University of Sharjah, Sharjah, United Arab Emirates

    Said Salloum

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Qurah, R.A. et al. (2023). The Impact of Brand Loyalty Determinants on the Tourists’ Choice of Five Stars Hotels in Jordan. In: Alshurideh, M., Al Kurdi , B.H., Masa’deh, R., Alzoubi , H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. https://doi.org/10.1007/978-3-031-12382-5_120

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