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The Impact of Branded Mobile Applications on Customer Loyalty

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The Effect of Information Technology on Business and Marketing Intelligence Systems

Part of the book series: Studies in Computational Intelligence ((SCI,volume 1056))

Abstract

This Study aims to investigate the impact of using branded mobile applications on customer loyalty. The population of the study consisted of all users of Pharmacy One’s mobile application in Jordan. The researcher used the purposive sampling by taking 2035 active users of the on-line applications from 70,251 downloader; 500 questionnaires were distributed randomly. To achieve the objective of the study, and to test hypotheses, the researcher used statistical program of social studies (SPSS) & (AMOS). The study results revealed that there is a statistically effect of using branded mobile applications on customer loyalty, based on the study results the researcher recommends managers and decision makers to improving the system of customer services in order to improve their loyalty, by reviewing the system after receiving feedback from customers through mobile applications. Also enhancing the quality of system information by ensuring that the content is relevant to customer requirements. and improving the perceived quality of the customer by identifying the expectations of the customers and seeking to achieve these expectations, so that the gap between what they expect and what they actually get.

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Author information

Authors and Affiliations

  1. Researcher, Marketing Department, Faculty of Administrative and Financial Sciences, Petra University, P.O. Box: 961343, Amman, 11196, Jordan

    MoayyadMohammed Shaqrah

  2. Marketing, Marketing Department, Faculty of Administrative and Financial Sciences, Petra University, P.O. Box: 961343, Amman, 11196, Jordan

    Anber Abraheem Shlash Mohammad

  3. Kuwait Civil Aviation, Ishbiliyah Bloch 1, Street 122, Home 1, Kuwait, Kuwait

    Faraj Mazyed Faraj Aldaihani

  4. Department of Business Administration, Faculty of Economics and Administrative Sciences, Al Al-Bayt University, P.O.BOX 130040, Mafraq, 25113, Jordan

    Sulieman Ibraheem Shelash Al-Hawary

  5. Department of Marketing, School of Business, The University of Jordan, Amman, 11942, Jordan

    Muhammad Turki Alshurideh

  6. Department of Management, College of Business, University of Sharjah, 27272, Sharjah, United Arab Emirates

    Muhammad Turki Alshurideh

  7. Department of Business Administration, Faculty of Business School, Qussim University, Al Russ51452, P.O. BOX 6502, Al Russ City, Saudi Arabia

    Ibrahim Rashed Soliaman AlTaweel

  8. Business Management and Public Administration, Department of Business Administration, Faculty of Finance and Business Administration, Al Al-Bayt University, P.O. BOX 130040, Mafraq, 25113, Jordan

    Riad Ahmad Mohammed Abazeed

  9. Business and Finance Faculty, the World Islamic Science and Education University (WISE), Postal Code 11947, P.O. Box 1101, Amman, Jordan

    Ayat Mohammad

  10. Department of Marketing, Faculty of Economics and Administrative Sciences, The Hashemite University, Zarqa, Jordan

    D. Barween Al Kurdi

Authors
  1. MoayyadMohammed Shaqrah
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  2. Anber Abraheem Shlash Mohammad
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  3. Faraj Mazyed Faraj Aldaihani
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  4. Sulieman Ibraheem Shelash Al-Hawary
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  5. Muhammad Turki Alshurideh
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  6. Ibrahim Rashed Soliaman AlTaweel
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  7. Riad Ahmad Mohammed Abazeed
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  8. Ayat Mohammad
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  9. D. Barween Al Kurdi
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Corresponding author

Correspondence to Sulieman Ibraheem Shelash Al-Hawary .

Editor information

Editors and Affiliations

  1. Dept of Mngmnt, Cllg of Busness Admin, University of Sharjah, Sharjah, United Arab Emirates

    Muhammad Alshurideh

  2. Department of Business Administration, Faculty of Economics and Administrative Sciences, Hashemite University, Zarqa, Jordan

    Barween Hikmat Al Kurdi

  3. Management Information Systems Department, School of Business, University of Jordan, Aqaba, Jordan

    Ra’ed Masa’deh

  4. Skyline University College, Sharjah, United Arab Emirates

    Haitham M. Alzoubi

  5. Research Institute of Sciences and Engineering, University of Sharjah, Sharjah, United Arab Emirates

    Said Salloum

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Shaqrah, M. et al. (2023). The Impact of Branded Mobile Applications on Customer Loyalty. In: Alshurideh, M., Al Kurdi , B.H., Masa’deh, R., Alzoubi , H.M., Salloum, S. (eds) The Effect of Information Technology on Business and Marketing Intelligence Systems. Studies in Computational Intelligence, vol 1056. Springer, Cham. https://doi.org/10.1007/978-3-031-12382-5_121

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  • DOI: https://doi.org/10.1007/978-3-031-12382-5_121

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